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CCTV was a national single administrative licensing rights, and therefore reports Politics News, major international and domestic news events, inter-regional public opinion reports, etc., with other television news Media is difficult to obtain resources, which also ensures that the information to the national government authority communicate efficiently across, and social mainstream values unified guidance. In addition, the CCTV news programs and free access to local television stations nationwide, while the provincial local television landing costs are rising all year round, which makes them in competition with the CCTV news powerless, in the capital on at a distinct disadvantage. Therefore, the CCTV television news programs in the country market in the near complete monopoly, but has not yet reached full sense of the monopolies. Complete monopoly refers to a particular market, the vendor has absolute control, leading the development of the market price and quantity decisions. According to CSM statistics, CCTV news program audience share in recent years has been maintained at above 70%, ranking first in the country, while 43 provincial TV channels TV news can only account for a total market share of 25.2% can be described as unequal.

央视一家独大的局面对全国电视新闻的市场绩效产生了不利影响。所谓市场绩效,是指在一定的市场结构下,由一定的市场行为所形成的价格产量成本、利润、产品质量和品种以及最终技术进步等方面的最终经济成果。在媒介经济学的框架中，市场绩效主要考察在一定的市场结构下，媒介的市场行为所形成的运行效率，主要表现在市场盈利、生产效率和发展动力这几个方面。就市场盈利而言，广告收入是电视媒体市场收入的最主要来源，是电视新闻的生命线。

CCTV dominate on a national television news market performance had a negative impact. The so-called market performance, is in a certain market structure, market behavior by the formation of a certain price production costs, profits, product quality and variety as well as the final technical progress and other aspects of the final economic results. In the framework of Media Economics, mainly on market performance in certain market structure, market behavior medium formed by the operational efficiency, mainly in market profitability, productivity and development of power in these areas. In terms of market profitability, the television media advertising revenue is the main source of market revenue, is the lifeblood of television news. Reference to a 2008 survey data, the amount of advertising on television news channels in the top ten, there are four CCTV channels. And despite numerous CCTV channels, of which 80% of the advertising revenue from the central set, "Network News", "Focus", "Oriental Horizon" and other programs that focus on CCTV advertising tender, in the CCTV advertising revenue year summary has an absolute advantage. Meanwhile, since 1996, the state information policy stipulates that "local television station broadcast CCTV program, interrupt programs in any form, spots running the program, shall be arbitrarily switched CCTV advertising or other forms of interference in the central swimming subtitles complete radio program broadcast. "Such a policy makes local television news advertising space is squeezed in the invisible into it. Although some local stations in annual advertising revenue growth, but rely heavily on purchased on the market derived from the drama, leading to the core competitiveness of television culture is weak. Therefore, in addition to CCTV, other television news programs developm本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。