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TV news in Western developed markets, the U.S. and Britain to dominate the world. So years since the 20th century, in the global television news media competition to CNN, BBC as the representative of the "Anglo-Saxon" system have a decisive influence on the news agenda, United States and Britain in the news media, popular culture, data, and information technology, etc. are among the dominant position. Relatively speaking, the U.S. television news more mature market operation mechanism, the market competition is quite fierce competition in the market has accumulated a wealth of practical experience, on our television news market competition to improve and learn more informative nature. Therefore, this will be the United States of America as represented by foreign television news programs to analyze market competition strategy.

第一，市场细分战略。美国的电视新闻越来越注重专业化的市场细分，各新闻媒体寻找自身的市场优势，满足不同的受众需求。其市场细分不仅针对受众年龄、性别、教育程度等人口统计指标细分，也针对节目内容细分，如财经、体育、音乐等。即使在一个综合频道中，也会对具有某种品牌和风格取向的节目进行有机编排，以达到针对目标人群的最佳收视效果。

First, market segmentation strategy. U.S. television news increasingly focused specialized market segments, the news media find their own market advantage, to meet the needs of different audiences. Its market segmentation is not only demographic age, gender, education level demographic indicators broken down, but also for the content segments, such as finance, sports, music and so on. Even in an integrated channel, will also have a certain brand and style organically oriented programming schedule, in order to achieve the best viewing for the effect of the target population. In addition, the television news reports are concerned about their uniqueness, discourses tend to take a different stance and values, to adapt to different people viewing values and experience the different needs. If news channels cater to a higher level of education and income whites audience tastes, and some channels emphasize the difference with the traditional mainstream news. Fox News Channel for the first time at the stage onto the TV, CNN has been flourishing, was established only two months MSNBC Microsoft-backed, strength can not be underestimated. No news gathering process, studio, star, and basic editing and broadcasting equipment, Fox put a precise target audience as a secret weapon, aimed at "X generation" and "Y generation", with a new contact and interpret news way, fit the tastes of the younger generation, to seize the time a new market. U.S. television news market segments also reflected in the program scheduling, and rub news programs arranged in a more appropriate time in order to attract more viewers. Some local stations such as the U.S., often arranged in the news program some attractive programs, you get the potential effects of news programs, earn extra audience. For the same time television, it will be the most attractive programs, such as shootings, violence, fires, accidents and other layout in the front, in order to attract viewers since the beginning of exciting content to continue to watch.

第二，高浓度战略。这里的电视新闻“高浓度”指，单位时间的高信息量和新闻质量。美国电视新闻播报速度较快，以增加新闻信息量，著名新闻顾问马德甚至提出一条新闻的长度不应超过15秒的观点。

Second, the high concentration strategy. Where the TV news "high concentration" means, a high amount of information per 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。