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传媒学院经典论文案例——如何实现纸上传媒的成功转型

论文作者:www.51lunwen.org论文属性:案例分析 Case Study登出时间:2013-08-30编辑:yangcheng点击率:3070

论文字数:893论文编号:org201308292044259492语种:英语 English地区:中国价格:免费论文

关键词:传媒传媒转型媒体产业

摘要:生活服务类周刊异军突起以推广时尚前卫的生活形态,优质的生活服务咨询迅速打开一片报业市场 。但是,近年来互联网技术的成熟以及新媒体力量的不断壮大对同样以传播生活服务咨询为主要内容的生活服务类报纸带来巨大冲击,生活服务类报纸面临着广告收入下降、读者群丧失、市场萎缩等诸多生存困境。

新媒体环境下生活服务类报纸要想寻求出路只有做到与新媒体结合,并且结合自身特点优势互补。精品购物指南无疑是走在了生活服务类报纸中的先列。早在1997年,网络方兴未艾之时,精品购物指南就创立了全国最早的咨询网站精品网。

Living under the new media environment in order to find a way out service class only do newspapers and new media combined with its own characteristics and advantages. "Shopping Guide " is undoubtedly go in the life of the first service class newspaper columns. Back in 1997 , the network in the ascendant , the " Shopping Guide" on the creation of the country's first boutique consulting websites network .

 

According to statistics , as of 2007 , net daily fine of 60 million unique users , page views more than seven million , the highest in the world ranked 800 , the country ranked the top 100 or less.

 

2003年9月,精品网公司化运作,对自身资源优化重组,北京精品卓越科技发展有限公司正式成立,助力精品网络事业的腾飞。 

September 2003 , fine mesh company operation , optimization and reorganization of its own resources , Beijing Science and Technology Development Co., Ltd. boutique Excellence was established , booster boutique network business take off.

 

2006年,iresearch市场咨询调查显示:精品网稳居全国消费资讯类网站之首,中国网站排名进入前60名。 

2006 , iresearch marketing consulting survey: boutique class consumer information Web site ranks the first in China website ranking in the top 60 .

 

2007年5月,精品网被新闻出版总署评为首批“中国数字报业创新项目”。 

May 2007 , Press and Publication Administration boutique nets were named the first "China Digital Newspaper innovative projects ."

 

2007年11月,全新精品网母婴、整形两频道火热上线,开拓精品网时尚生活新领域。 

November 2007 , a new baby boutique network , shaping two channels fiery on-line , open up new areas of lifestyle boutique network .


2008 , fashion boutique network covers all aspects of life , lifestyle information updated service information to achieve weeks at least 4000 , average daily IP over 600,000 independent , integrated into the world 's top 3,000 websites .


While "Shopping Guide " is also active in emerging forms of media convergence opened the most popular microblogging , microblogging released recently by magazine content , and the magazine's latest activities, and actively interact with readers , to form a good interactive platform .


Online version and paper version of the double combination, allowing the formation of the paper version and online version of complementary advantages, powerful information consulting and classified ads not only meet the information needs of readers of the newspaper advertising to achieve more value-added , interact with the print media , and fully use of media resources . In terms classifieds and funding not only to meet the information needs of readers , but also to a newspaper advertisement to achieve value-added strategies interact simultaneously with the print media , resulting in a good social effect.


Life itself is a media service class newspaper subdivision results, and the information explosion in the new media environment , the reader is no longer required quantitative information but more professional and accurate service consulting, therefore , a boutique market segments reader Shopping Guide brand management an important step . 2009 "Shopping Guide " for its readers market for a "second breakdown ", be论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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