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购物指南一年又四十多个专刊，春、夏、秋、冬各有特色，不同时期具有不同的针对性，例如，一般在4月份会推出“美白”专刊，会组织一批美白产品的广告；其旅游专刊一年四季都有，冬季是关于春节境外游，春季是关于春游，夏季是关于海边游，秋季是关于十一旅游，不同的消费时机都有不同类型的针对性广告，既满足了读者的强大需求，同时又可以实现广告效益的最大化。

"Shopping Guide " year after more than forty special issue , spring, summer , autumn and winter have their own characteristics , different periods have different relevance, for example, " boutique" usually in April will launch the " whitening " special issue will organized a group of whitening products, advertising ; special issue of its tourism all the year round , winter is on the spring Festival travel abroad , spring is on the outing, summer is on the beach tour, autumn is about eleven tourism, has a different timing of the different types of consumer targeted advertising , both to meet the strong demand of readers , while maximizing advertising effectiveness can be achieved .

购物指南于2009年9月24日推出国庆60周年盛典专刊，该期报纸总版数达488版，由6册组成，包括时尚精神60年、城市变迁60年、生活方式60年、节日手册、乐情报和时尚记事本，总重量达1.6公斤。

"Shopping Guide " on September 24, 2009 launch of the 60th anniversary celebration special edition version of the total number of newspaper edition of 488 by 6 , consisting of " the spirit of fashion 60 years ", " urban change in 60 years ", " lifestyle 60 years "," festival manual "," music intelligence "and" fashion notebook " , with a total weight of 1.6 kg . "Fine" 60th anniversary special issue planning the operation lasted half a year, a single period amounted to 14,660,000 paid advertising , a boutique one-period revenue record , also set a new record in the history of the Chinese press , and the same week 's issue of "boutique Shopping Guide "Eleventh special issue cumulative amount of advertising paid more than 20 million .

60周年专刊策划运作历时大半年，单期广告实收额达1466万，创精品单期收入历史新高，也刷新了中国报业史上新的纪录，与同一周内出刊的购物指南十一专刊累计广告实收额超过2000万 。

 2009 "Shopping Guide " established a group of development goals, explore the digital transition , and promote the growth of sub- published , and actively promote the Group of the led . Currently boutique Media ( Group ) has formed a "boutique " led, " four reported five published network" three-dimensional media architecture.
"Shopping Guide " to fashion Pekingese consumer reference and consultant for the operational purpose of life , in order to meet the fashion consumer demand for high-end crowd life mission to actively promote the concept of health demands high quality of life to a wealth of information and practical help Beijing fashion crowd life, but its powerful brand influence affecting the capital of the fashion crowd over one million brand awareness and consumer concepts, and directly affect their consumption decisions and choices. Survey, "Shopping Guide " Reader 's average monthly personal income and average monthly family income readers spending power indicator on the newspaper market in Beijing are among the first. "Shopping Guide " on the high-end fashion crowd has the powerful influence , making LVMH Group , L'Oreal Group, the world's largest super- fashion brand in Beijing region's largest newspaper partners , and become nearly a hundred high-end fashion brand advertising preferred media release .

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