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数字促使媒体边界模糊，越来越多的新媒体，导致媒体环境竞争形势严峻。虽然印刷广告，互动创意媒体为了吸引观众，但相对于大多数广告客户，他们属于新事物，其广告有效性的测试数据，目前国内许多无法实现，因此，他们更倾向于风险小，低价传统媒体。以这些众多的环境因素，初步构建了一个互动媒体平台将是一个具有创造性的挑战。

Digital prompting media fuzzy boundaries, the increasing number of new media , causing media environment competitive situation grim. Although print ads , interactive creative media to attract audiences , but relative to most advertisers, they belong to the new thing, and the current domestic many of its advertising effectiveness test data can not be achieved , and thus they are more inclined to risk is small , cheap traditional media . Taking these many environmental factors , the initial construction of an interactive media platform will be a creative challenge .

虽然开拓中国在短短两年的时间来完成西方百年广告的发展，但基础薄弱和缺乏资源，不能被忽略或隐藏在这次事故中。中国的广告业是没有足够的积累，导致一个专业的创意人才和媒体制作技术人员缺乏。在交互式创造性地运用平面广告，在实际操作中被剥夺。

Although opening up to China in just two years time to finish the West one hundred years of advertising development, but the foundation is weak and lack of resources which can not be ignored or hidden in the mishap. China 's advertising industry is not enough accumulation , leading to a professional creative talent and such a lack of media production technician . Resulting in interactive creative use of print ads in the actual operation of deprivation.

从今天发布的印刷品广告的形式，绝大多数是传统的印刷广告。在这样的环境中，广告人的生存习惯了这样的平面广告传播模式，其平面广告的传播意识是被动的。在面对这样的目标群体，平面广告，在这个阶段需要参与的大多数普通人没有意识。

From today's print ads published form, the vast majority are traditional print advertising. In this environment, the survival of advertising people are accustomed to this way of print ads propagation mode , for its spread awareness of print ads is passive. In the face of this need the participation of target groups, print ads , at this stage the majority of ordinary people do not have awareness. In addition, foreign print ads in this interactive creative manifestations are often exaggerated, bold , explicit, but relative to the relatively conservative , subtle vast majority of Chinese people , who together with the nation's spiritual tradition , ideology, way of thinking , emotional character, habits, Chinese -style aesthetic qualities , though , novelty, change is an innate human capacity , and, because of the differences in Western culture , as well as domestic introduction of these forms of advertising , the more or less with a western flavor. And these people still would be contrary to the values of spiritual civilization , the mainstream cultural orientation , and thus in the face of these from abroad interactive creativity , their psychological tolerance will still doubt.

Looking abroad , although the interactive flat-screen advertising different levels of development , but the overall trend in the development of print advertising is bright , the following I will pass on print ads to analyze trends , to dissect the development of print ads is dependent external conditions , feasibility of the program in order to put forward below fully prepared to do .

Seen from the introductory chapter , one print ad trends : the multidimensional development and achieve "time" and "space" on the extension. In addition, as the network technology , communication technology and new media technology innovation, as well as the audience 's awareness of the body , so that the " interactive experience" more and more signi