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中国的广告业“的产业化，集约化，数字化，品牌”的转变，品牌的重要性是可想而知的。品牌来讲，它实际上是一个经验，只有经验后，认识到自己的价值。快速认知功能在漫长的道路，品牌只是第一步，重要的是为消费者，这样的品牌体验，去参加。其目的是为了重复花费很长的消费经验。为了达到这种效果，公司也想了很多办法，做了许多创造性的战术，目的是创建一个品牌体验。其中，公益广告是最有效的品牌形象，最独特的一个。

China's advertising industry is to " industrialization, intensive , digital , branded" transformation , the importance of branding can be imagined. The brand is concerned, it is actually an experience that only experience will recognize his worth after . The rapid cognitive functions just the first step in the long road brand , it is important for consumers to participate in such brand experience to go. The purpose is to repeat the experience of spending a long consumption . To achieve this effect , companies also want a lot of ways , made many creative tactics, the purpose is to create a brand experience. Among them, the public service advertising is the most effective brand image the most unique one.

今天，互动广告及平面广告，为公众传播的品牌创造了良好的合适的平台，因为它不会使公益广告说服更多的重要作用，同时也实现了良好的可视化的品牌广告，互动体验传输。另外，现在国内的公共服务广告的一个瓶颈阶段，公益广告的数量很多，但叫好，但没有太多令人印象深刻的。

Today, interactive advertising and print ads for the public dissemination of the brand to create a good fit platforms because it will not only make the role of public service ads to persuade more significant , but also to achieve a good visualization of brand advertising , interactive experience transmission. In addition, now that the domestic public service ads a bottleneck stage , the number of public service ads a lot, but applauded , but not much impressive . Taking these factors together , with interactive flat-screen advertising life situations to achieve better performance in the public domain to create a strong public atmosphere, and thus make the audience impressed PSAs , while achieving brand communication , in addition, an interactive flat media , brand advertising, public service ads powerful combination enables interactive outdoor print advertising into the outdoor market , in order to achieve its domestic expansion.

新媒体技术的变革，促使消费市场分割，观众的个性化，从而生活在社会上的地位越来越重要。此外，住宅社区的目标群体明确，没有很多的媒体类型，因此干扰较小这里等强势媒体，交互式打印介质可以准确，有效的广告传播。它将使的独特优势，广告效应放大，因为它可以实现的广告环境完美融合的住宅社区，与当地的条件，在这里通过一个电梯，健身俱乐部，车库和其他居民社区区域制造各种相互作用平面广告关系，使居民在体验乐趣的同时，在不知不觉中记住广告的内容，广告预计将达到。

New media technology changes , prompting the consumer market fragmentation , audience personalized, and thus live more and more important position in the community . In addition, the residential community target groups clear , not a lot of media types , so the interference by other powerful media of smaller here , interactive print media can be accurate and effective advertising communication . And it will make the unique advantages of advertising effect amplification, because it can achieve the advertising environment with perfect blend of residential communities , with local conditions here through an elevator , fitness clubs, garages and other residents of the community area manufacturing all kinds of interactions with print ads relations , so that residents in the experience fun while unconsciously remember the content of advertising , advertising is expected to reach .

Nowadays, instead of one-way interactive communication spread gradually become the main mode of transmission , digital media is becoming mainstream , in this situation changing times , during which , mixed with opportunities and challenges. Placed in the context of this era , print ads con