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摄影图像在平面设计中的介绍和研究Photographic images in graphic design role

论文作者:www.51lunwen.org论文属性:短文 essay登出时间:2013-10-29编辑:yangcheng点击率:5558

论文字数:1655论文编号:org201310270940172297语种:英语 English地区:中国价格:免费论文

关键词:平面广告印刷广告广告设计

摘要:随着时代的发展,信息化时代,包括摄影和设计,包括视觉艺术日益呈现出更大的融合趋势。数字化时代的工具,带来了快捷,方便,并让这些元素融入到现代艺术似乎更符合逻辑。数码相机,电脑工作慢慢取代原片,刷子,尺子,橡皮......图像和插画,手绘,涂鸦和其他丰富的物质,被赋予了更多的方便和变化的特点。因此,这意味着摄影不再仅仅是发现和再现影像。数码摄影已被用来作为一种新的大众媒体,其交互性好,传播范围广等特点,为平面设计提供了良好的物质。

在广告摄影是摄影艺术的风格和表达的体现,实现有效的广告传播。摄影师从凌乱的环境中所面临的挑战的图形技术,以消除他们无关的场景,使画面看起来与艺术。摄影构图转化而来的艺术成分,我们可以简单地把它的取景器。摄影师关注的是如何安排的静物内的元素,以表达自己的想法。

In advertising photography is the art of photography with the manifestation of style and expression to achieve effective dissemination of advertising . The challenge faced by photographers from the cluttered environment by patterning techniques to remove them unrelated scene , to make the picture look with art . Photographic composition is transformed from the art of composition , we can simply call it the viewfinder . Photographer concern is how to arrange the elements within the still life in order to express their ideas. In modern graphic design , graphics , images, occupy most of the screen throughout the ad , many are images occupy the entire screen. Graphics available for interpretation, meaning that people interpret graphical interpretation is based on the intuitive basis [ 4 ] . German scientists Leibniz believes that intuition is not self-evident rational understanding of the ability of the truth , intuitive explanation is that advertising reflects the most important and valuable asset . Graphics performance practices with paintings and photography. Used in advertising , photography is the best performance graphics solution. A picture is worth a thousand words , pictures with text and drawing more direct than the real characteristics. According to the survey , photographic images can attract more readers to deliver more information to make people better remember . As founder David Ogilvy • Ogilvy said : "The photograph is attractive to readers tripled painting ," so the photographic language has become the most important advertising design modeling tool.


摄影是一种重要形式,广告插图是利用广告摄影的拍摄技巧和后期处理的结果是基于广告的主题和创意的要求,利用建模元件生产线,并在屏幕上的颜色。摄影图片广告上使用,还可以通过一般的计算机处理后,以展示其独特的吸引力。它可以准确地细致入微地表现对象的外观和细节,尤其是在栩栩如生的彩色照片可以重现原貌的对象,人类可以产生强烈的视觉吸引力和感染力。拍摄,由于表现对象的真实形象,创造特定的销售环境,很容易在视觉上刺激人们的需求欲望。

Photography is an important form of advertising illustration is the use of advertising photography shooting techniques and post-processing of the result is based on the ad themes and creative requirements , the use of modeling elements production lines and colors of the screen. Photographic images used on advertising , but also through the general post-processing computer to demonstrate its unique appeal. It can accurately nuanced performance of the object 's appearance and detail , especially in lifelike color photograph can reproduce the original appearance of the object , the human can produce a strong visual attraction and appeal . Photograph due to true image of the performance object, and create specific sales environment , it is easy to visually stimulate people's needs desires.


平面设计精致简约单一的,简单的,抽象的,更简单的设计,更大的困难,这是平面设计深奥的地方。相对于摄影,它是有点类似于什么我们通常讲的“形式”和“组合”,平面设计是非常专业的,所以设计师大多是严格的专业培训,平面设计师,他们有足够的了解摄影照片感觉非常准确。平面设计创作和后期制作是非常严格的。平面设计是其创造力的灵魂,是高层次的思维,高精度的分析,最后得到的结果。这是一个非常专业的领域。摄影和设计属于图形艺术,造型艺术,这是相同的地方,他们是一个二维空间。

Graphic design exquisite simplicity single , simple , abstract , more simple design, the greater the difficulty , which is graphic design esoteric place . Relative to photography, it's a bit similar to what we usually speak of " form " and " composition" , graphic design is very professional , so designers are mostly rigorous professional training, some of the graphic designers that they have sufficient under论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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