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t and hesitation. But the balance between noumenon and the object which was likened have to with equal significance, namely, the length of the two could not fall far short from each other. This is also valuable to visual impressions. 　　

3.3.2 Contrast
Contrast is a rhetoric that expresses antonyms, contrastive phrases or words in parallel grammatical structures. The difference between parallelism and contrast are: the content of parallelism is correlative or analogical, but the content of contrast is antipodal. The application of contrast could enhance the power of English sports news headlines. Moreover, the agitation and persuasion were also strengthened. For instance:
“Francis plays big in Shaq-Yao showdown” (Duan Bianxia, 2008: 185)
This headline wants to give prominence to the antagonism between O’Neal and Yao Ming, but Steve Francis— a supporting role, got a wonderful data in this match between Los Angeles Lakers and Houston Rockets. And the most notable feature of this headline is the adoption of an original approach. The depression of the two super stars and the all-star data of Steve Francis are both opposite and complementary to each other. The data of Steve Francis also serves as a foil to O’Neal and Yao Ming. In addition, the pun of the word showdown seemingly O’Neal and Yao Ming had conspired with each other before the match.
But all of these possibilities are conjectures of readers. Nobody understands the specific condition except they read the text in detail. For this reason, contrast is a widely used rhetoric in English sports news headlines.
3.3.3 Alliteration
Rhyming refers to the repetition of the same letter or pronunciation. And it was formed with same rhyme or similar rhymes. Rhyming consists of alliteration and end rhythm. The application of rhyming enables the headlines of English sports news with highly rhythm, which brings a graceful feeling to readers. And the vocabularies are rhythmic and forceful with a tinkling or jingling sound. But compared with end rhythm, alliteration was used in the overwhelming majority of English sports news headlines. Consequently, the author will discuss alliteration in particular.
Alliteration repeats the same letter or pronunciation at the beginning of the sentence. Example for reference:
“Sports and Sportsmen” (Zhu Yige, 2008: 84)
The headline as stated above used two nouns started with letter S, soft and sweet in rhyme and rhythm. Meanwhile, delineates a deeper implication in exquisite temperaments. It also could crane the reader’s neck to look into the distance of the most significant news set in the match and outside the match. This headline applied alliteration in order to pursue a beauty which is ornamental. It had romanced the environment which sportsmen live in. Simultaneously, this headline was permeated with aestheticism and expressive force, which makes the reader’s thoughts fly to it. The use of alliteration is also a unique feature of English sports news headlines.
3.3.4 Idiom
“Idiom refers to a group of words whose meaning is different from the meanings of the individual words.” (A. S. Hornby, 2004: 873) “An idiom is an expression, word or phrase that has a figurative meaning that is comprehended in regard to a common use of that expression that is separate to the literal or definition of the words of which it is made.” (en.wikipedia.org) In Chinese, an idiom was often constitu本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。