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麦克卢汉与媒介即讯息理论探究 [4]

论文作者:www.51lunwen.org论文属性:学术文章 Scholarship Essay登出时间:2015-07-08编辑:Cinderella点击率:8651

论文字数:3227论文编号:org201507072341199123语种:英语 English地区:加拿大价格:免费论文

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摘要:本文以麦克卢汉的媒介即讯息理论着手,对电子时代科技给人类及人类活动所带来的影响进行了深入分析。

on of the language of forms.


Digitalisation and computer technology provides ways to produce order to matter by being organising tools for structuring, configuring, transforming the matter, idea, message into physical reality. With the possibility to intervene randomness, layering, mixing, merging, distortion or fragmentise the matter to be forms of curiosity, excitement, discovery, shock or simultaneity when dealing in visual images and sounds. Media creates through simulation of hyperrealism in advertisements and entertainment, certain symbols of status, grace, beauty, power and wealth into society.


The ideas of the modern architect


Science fiction sometimes gives people an idea of what the future may hold, and thou science fiction writer rarely write novels or movies with the intention of trying to predict the future, have may times done just that. If we look at cyberpunk texts and films we can see displayed possibly the future of both internet and postmodernism. If we see postmodernism as simply reflecting the trends and conditions of present day societies, we can see that these trends and conditions are governed to a large part by a pervading media attack on these societies. As technological inventions in western culture became more and more complex, media such as film, radio, television, home theatre and internet have emerged; each of these new media represents a shift from textual and printed forms of communication to visual communication. The new generation can be described as being raised by the television, and with print media remaining popular among older generations, fewer and fewer in the younger generation read books and newspapers and because of this, print media has had to become more graphical and visual than textual. Postmodernism suggests a shift in how technology is perceived.


According to Jean-François Lyotard postmodernism is a reaction to the computerization of society. Robert Venturi describes postmodernism in Complexity in Contradiction: 'I like elements which are hybrid rather than 'pure,' compromising rather than 'clean,' distorted rather than 'straightforward,' ambiguous rather than 'articulated,' perverse as well as impersonal, boring as well as 'interesting,' conventional rather than 'designed,' accommodating rather than excluding, redundant rather than simple, ... inconsistent and equivocal rather than direct and clear. I am for messy vitality over obvious unity ... I am for richness of meaning rather than clarity of meaning; for the implicit function as well as the explicitly function. ... A valid architecture ... must embody the difficult unity of inclusion rather than the easy unity of exclusion. More is not less.' - (Robert Venturi 11)


The architects of today are showing an unprecedented architectural design in a plasticity of forms deriving from computer technology, generating new explorations of form. Topology in architecture comes about due to a shift from an interest in language theories to matter and substance in its theoretical discourses. With newly available technologies and programmes (like Rhino) allowing the malleability of form influences by these advances makes possible the realisation of highly differentiated, topological architecture. 'An influx of new digital technology interconnects with other transfo论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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