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麦克卢汉与媒介即讯息理论探究 [5]

论文作者:www.51lunwen.org论文属性:学术文章 Scholarship Essay登出时间:2015-07-08编辑:Cinderella点击率:8635

论文字数:3227论文编号:org201507072341199123语种:英语 English地区:加拿大价格:免费论文

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摘要:本文以麦克卢汉的媒介即讯息理论着手,对电子时代科技给人类及人类活动所带来的影响进行了深入分析。

rmations taking place in global economic, social, and scientific practices cultivating fluid, continuous and responsive manifestations of architectural morphogenesis.' - (Perella 12) Over the past several years, a design influence has unfolded whereby the student today has the control of digital programmes like 3d-max, Rhino or Maya, to systematically explore and unfold architectural surfaces and form into various architectural programmes.


The first generation of architects that are not burdened under the inner workings of modernism are freer of the responsibility to take on a more modern architecture, unlike their predecessors. The first generation are bored with modernism in all of its forms, reconstructions and quotations. Architects like Frank Gehry and Eisenman have worked under the influence and inherited the consciousness of great architects of modernism like Le Corbusier, Mies van der Rohe and Aalto, that preceded them. The new architects are working in an era of ever expanding thresholds of speed; efficiency and meaning are changing our comprehension of the city space. 'Architecture does not get any better. Le Corbusier is just different from Palladio, Serlio, Piranesi, Giulio Romano, or anybody with a discourse. It is changing, it is responding to different social and cultural conditions.' - (Natural born CAADesigners: young American architects 13)


Globalisation, information and telecommunications; all suggest that place no longer matters, hence, a multiplicity of components, activities and culturally diversified situations are present in the new transnational and reterritorialised culture. (Reterritorialisation, can be seen in Hitler's propaganda campaign, that lead to World War II. He had books banned and burned which contradicted his values and then replaced them with his own). The architects of the future will be influenced by notions of time, speed, movement, flows, displacement, transit, noise and liquidity; all reflecting activities, situations and needs, more than geographic implications.


The creation of countless new hyper realities, that is ephemeral, virtual and ever changing from a continuous attack of media images and mass communication, are constantly changing us and advancing at a great speed. As we perceive reality through space and time, this ever changing medium is changing our perceptions of space and time, and with this changes our experiences of reality. As this rapid growth in media speed up and we experience more and more in communications and transportation, eventually the world will seem to shrink and even more space and time are compressed. Electronic media, advertising and the entertainment industries have a far better grasp of these new hyper real experiences of time, space and place than do other disciplines including architecture.


The principal concept through which the new experiences of today are made consumable is through image and the content of the image that commodities are made to appeal to us as the consumer. As more and more the decontextualizing of image and the freeing of specific substance and place happens the more the image becomes available for endless recycling. This is increasingly common in film and music; this also seems to be the emerging case in architecture as well.


Conclusion

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