论文题目：自选（A medium to large media firm operating mainly, or entirely,in an English –speaking nation.）
所读专业：media management
字数：1000字
学校国家：university of centre Lancashire(UK)
论文用途：期末作业
学校背景（档次）：英国70位
补充要求：
intrduction
History of ownship, operations.growth and chang
Outline of current ownership and financial arrangements with indications of revnues/profit-losses. The overall corporate structure( ie:divisions, subsidiaries and joint operating agreements)
Account of corporate structures, operational areas, individual divisions/ subsidiaries, content provision, delivery arrangements and other operational factors.
Considerations of marketplace and competition issues and strategies.
It is vital that sources of all information are indicated in the text of your report with references to a complete bibliography at the end of each report.
Conclusion
Introduction
Reference
C. K. Prahalad & Gary Hamel (1990) the Core Competence of the Corporation Harvard Business Review
Thurlby, R. (1998) Competitive Forces Are Also subject To Change, Management Decision Vol.36 No.1, pp19-24
Johnson, G. & Scholes, K. (2002) Exploring Corporate Strategy: Text and Cases 6th ed, Prentice Hall, Harlow
Lynch, R. (2003) Corporate Strategy 3rd ed, Prentice Hall, Harlow
http://www.MobileMedia.com/
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