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关于媒体和公共关系的研究

论文作者:英语论文论文属性:作业 Assignment登出时间:2016-03-23编辑:cari2点击率:7936

论文字数:1636论文编号:org201603181252464245语种:英语 English地区:英国价格:免费论文

关键词:Communications Essay通信工程媒体新闻公共关系media relations

摘要:本文对媒体关系和公关关系进行了研究,公司与媒体保持密切的关系是非常重要的,有利于塑造企业的形象,因为媒体对消费者的购买决策有非常大的影响。

关于媒体和公共关系的研究


媒体对消费者的购买决策具有很大的影响。公司和机构也经常出现在媒体上面来获得更多消费者的关注。公司与媒体保持密切的关系是至关重要的。


本文是关于借助媒体处理公关事务。本文一开就会解释这些是什么,讨论一个优秀的记者和公共关系的人的相似性,接着通过解释媒体报道以及如何提供故事给媒体,稍后会通过阐明如何与记者建立良好的关系。


根据英国特许协会定义的公共关系,“公共关系关乎声誉,这取决于你所做的,你所说的以及别人对你的评价。公共关系学科,它通过学会理解和支持,以及影响舆论和行为。这是计划和持续的努力的建立组织和公众之间保持友好和相互理解。公共关系不仅仅是告诉它的公众一个组织的故事,这也有助于塑造组织形象以及它的工作方式。”


The Media definitely has a strong influence on the consumer's purchasing decisions. Companies and organizations that are regularly present in the media surely catch the attention of more consumers. Media relations are essential to put the company in the news in a positive way.


This essay is about using Public Relations in media relations. It will start by explaining what these are, discuss the similarities of a good journalist and public relations person, continue by explaining media coverage and how to deliver stories to the media, and will later bring to a close by stating how to build good relationships with journalists.

According to the UK Chartered Institute of Public Relations,‘Public relations is about reputation; the result of what you do, what you say and what others say about you. Public relations are the discipline, which looks after reputation, with the aim of earning understanding and support and influencing opinion and behavior. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics. Public relations not only tell an organization's story to its publics, it also helps to shape the organization and the way it works.'


Very often, public relations are carried out through the mass media, and here is where media relations step in. According to - USA (Washington) based Public Relations and Communications Company - Woo Public Relations & Communications, LLC,

“Media relations are any activities which involveworking directly with persons responsible for editorial (news and features), public services and sponsored programming products of the media”.(Woo Public Relations & Communications, LLC[2])

Therefore it is of utmost importance that the public relations spokesperson is trained in media, since it is quite usual that when journalists call, they ask to speak to the person responsible in the field in question not the public relations officer, so as to be able to go in depth in their story, or maybe even quote the source. No wonder that former journalist and public relations specialist Martin Keller in his article ‘Crossing Over to The Dark Side' says that one might notice how many public relations officers are former journalists. He also adds that these public relations people have clients that

“benefit from their experience and skill sets, especially their ability to ferret out what the story really is. They're trained to be good listeners and know how to corroborate the details that make up a good story. They also still heavily follow the news cycle. […] And they usually know what 论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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