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Media Managment Assignment:媒体在社会中的作用 Role of Media in Society [3]

论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2017-08-11编辑:cinq点击率:10584

论文字数:2000论文编号:org201708022134082006语种:英语 English地区:美国价格:免费论文

关键词:媒体管理Media Managmentassignment范文

摘要:本文是留学生Media Managment Assignment范文,主要内容是讲述媒体的基本定义与内容,并且分析当今媒体在社会中的作用。

to 30 years old trusted blogs and online media for reliable information. Those between 31 and 40 years old, 61.7% believed that information in blogs and online media are true. (Study Shows Why BN Lost the War, 2008)

Yesudhasan & Wong (2010) said that the young readership in Malaysia believes that the mainstream media are under the control of the government, always working continuously to ensure that the news are pro-government and has no or limited reports on sensitive issues. Various alternative news portals such as Malaysia Today, Malaysian Insider, Harakah Daily and MalaysiaKini provide media users with the alternative source to obtain political news or for those who have generally lost faith with the mainstream media.

The parliamentary elections in 2008 brought the alternative media to a different level when weblogs, text messages and copies of Internet-streamed videos became the most influential information sources for voters ahead that resulted in a surprise blow to the Barisan National (BN) party, which has ruled the country for more than 50 years. After BN's worst election showing, in which it lost its two-thirds majority in the parliament, Prime Minister Abdullah Ahmad Badawi acknowledged March 25 that his coalition 'certainly lost the Internet war,' and added that it was 'a serious misjudgement' for his party to rely solely on government-controlled newspapers and television in its efforts to attract voters, (Kaufman, 2008). The alternative media gave media users a chance to hear what opposition parties have to say as it is not controlled by the government.

Due to this, the government realize that the new media or alternative media is an important impartation in the political scene. Now, politicians are looking into the internet to gain communicate and display information to the mass society of internet users. Parti Keadilan Rakyat, Datuk Seri Anwar Ibrahim is in the blogspere at www.anwaribrahim.com, with regular updates on PKR as well as him opinions on what Malaysian the government should be doing.

SMS is also another form of alternative media, in fact; it is a rather powerful form of communication tool if used wisely. Generally, there has been a passive use of SMS for politicians to pass on messages as well as information to voters from a national voter database, as well a more interactive use of it for politicians to communicate with party representatives, voters or the media (Kaur and Halimahton, 2004)

A research done by Kaur and Halimahton (2004) analysed contents of several election-related SMS for the 2004 general election sent from the nomination date until a few days after the election ended that were being sent among 238 respondents. This number was the final sample for the pilot study. According to research, 51 general election-related messages sent by friends, colleagues, family members, political party members and NGOs were collected between nomination day, 13 March 2004, and polling day, 21 March 2004. Only one message could categorized as informative, provided by communication provider MAXIS, informing voters that they should check their voting status and voting location through SMS. Only a few proved to be informative and useful in helping voters with information on the general election. 19 out of 50 were shown to be ridiculing or condemning messages towards Barisan National.

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