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n-related messages to be useful and informative. 27% found the messages to be funny where as about 6% found the messages to be a nuisance. Thought most found the SMS to be useful and informative, only 31.9% were influenced to support a party of individual base on what they received. Data collected showed that the public primarily uses SMS to for jokes or to criticize certain candidates or political parties, no serious discussion was found among the sample of SMS messages to persuade voters to vote in a certain way.

Another form of alternative media, Al-Jazera English (AJE) believes in their mission to 'provide voice to the voiceless'. In a survey done by AJE on how AJE is perceived by participants, the respondents of the survey gave a ranking of more positive than negative, showing the respondents had a favourable perception of AJE with regard to how it performed the conciliatory media functions (Mohammed and Power, 2010) Among the points that participants agreed on was that AJE 'provided a public place for politically underrepresented groups', 'AJE provides multiple view points on a diversity of controversial issues' and that AJE' represents the interests of the international public in general rather than a specific group of people'.

During the protest that broke out in November 10, 2007 organized by BERSIH with the aim of reforming the electoral process, up to an estimated of 40,000 protestors came with force to draw attention from the government. What began as a peaceful protest, the Malaysian police tried to vanquish protestors with tear gas and fire hoses. The image of such going ons were shocking and while, the mainstream broadcast and print failed to cover the protests but obtain minimal coverage, AJE covered the whole thing live and in detail (Mohammed and Power, 2010) The coverage done by AJE was then placed online, on YouTube, receiving more than 250,000 viewers within the first week of the protest resulting in a largely stated influenced media resulted in the Malaysian mainstream media's 'largest credibility crisis to date' (Mohammed and Power, 2010)

Media, Politics and the Public Sphere
The role of the media is to act as a safety valve to release any pent-up emotions on any issue or combination of issues facing our country; with the heavy ownership by government, the credibility and reliability of our mainstream media might die out one day. The media also acts as a public sphere that is critically important for modern societies as it serves as a forum whereby the public can communicate collectively on relevant issues as well as allowing citizens to inform or update themselves on societal developments to observe and control political, economic and other elites (Gerhards and Schafer, 2010)

However, due to the hold back and tight gate-keeping from the mainstream media, Mustafa (2005) stated that the public sphere in Malaysian society has been further constrained so that ordinary citizens and concerned civil have not been able to fully express their views and to directly participate in the country's democratic process. Earlier this year, NTV7 producer resigned in protest over his company's decision to stop his talk show from commenting on the upcoming by-election at Hulu Selangor, following pressure said to have emanated directly from the ruling coalition. A TV2 documentary on the controversial Bakun Dam and the forced relocation of Sarawak's natives was forced o