摘要:LinkedIn作为一个专业的网络网站,在招聘行业中是非常特殊和有用的。它可以提供一个平台,让人们通过他们的专业关系寻找商机,并为招聘人员和求职者有效和经济地找到彼此提供一个渠道。
s world, all of the users are looking for the business opportunities. That makes the website is a good place to post jobs and also for the employers to make accurate and targeted advertisement to build their brand reputation.
2. Social media recruitment techniques applied by companies. (社交招聘的技巧?)
a. Discreetly operation of social media networking.(社交网站谨慎运营?)
b. Strengthening market development.(增强市场发展?)
(能否更细一点说明?不理解这部分要写什么)
3. Other Issues to be addressed –to be integrated into above as appropriate or as other major outline item.
a. Sources of investment – venture capital? loans?(资金来源,风投)
In 2003, Reid Hoffman assembled the founding team and started to contact with the VCs to get venture capital, and in November 2003, they got $4.7 million from Sequoia Capital. Before IPO, LinkedIn also got around $100 million investment from Sequoia Capital, Bain Capital Ventures, Bessemer Venture Partner. And in May 2011, LinkedIn went public, the price of IPO is $45.
b. What are the target fields of employment (professionals, technical, educational, etc.)(招聘的目标领域,linkedin没有特别细分的招聘领域,但主要面向白领,且对有国际业务的、快速增长的公司来讲更有价值)
LinkedIn doesn’t have a particular target field of employment, but most of the members of the website are white collars. Thus, the website can provide more white collars to the employers. Also the website can provide more value to the companies who have international business or oversea brands and the companies who are growing super fast. LinkedIn’s members are all over the world, if a company wants to hire employees overseas, LinkedIn is an effective and economic way. Also, for the fast growing company, they may need some experienced employees, because LinkedIn has a very big database of professional persons, both seeking jobs and not seeking for jobs, thus they can find better candidates with low cost compared to the headhunter.
c. What are the benefits of this startup to the potential customers as compared to the current competition? (与现有竞争者比linkedin的特点和优势,一是信息真实且实时更新,能体现求职者更多的属性和兴趣信息,二是linkedin给招聘者提供了被动或者沉默的潜在求职者)
There are two main advantages of LinkedIn. One is that since the members are linked to their social groups, their professional profiles are more creditable and real-time updating. And because the members are using this website to find jobs, they tend to show more information about their skills, specialty, and their interests, and that gives the recruiters more useful information to make the recruitment more effective. The other one is that LinkedIn is a big and low cost headhunter who grasps a huge number of talents. LinkedIn can provide potential candidates who are passive or silent for recruiters to contact. It enlarges the range of the candidates the recruiters are searching.
d. The problem with present job hunting with social media and why the present solution resolves it or improves upon it. (当前社交媒体对找工作的人来说最欠缺的是专业的简历展示和沟通渠道,linkedin给予了足够的展示空间和可轻易获取的相关联系人的信息,同时who has viewed my profile给求职者带来更大的机会)
The problem with present job hunting with social media is that the applicants are lacking the channels to build connections and to communicate with the recruiters. When the applicants use Facebook or Twitter to find jobs, it is not easy for them to find the right person to contact or to find a place to present their profile. However, LinkedIn is provides a good place for job
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