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hunters to present themselves professionally, and also they can easily find the employees or even HRs of the company they want to apply in the website, thus they can try to build connections with them and to seek for the job opportunities. Besides, the “who has viewed my profile” helps a lot for the job hunters to find the potential employers.

e. Show via flowchart or otherwise how a customer will utilize the website.
(四类客户会使用linkedin，一是找工作的人，二是招聘的人，三是建立品牌知名度的人，四是寻求商业机会买卖的人)
There are four kinds of customers who will utilize LinkedIn, applicants who want to find job, recruiters who want recruit employees, employers who want to make advertisement to build brand reputation, and business teams or companies who want to sell products or look for potential customers.
(1) For the applicants who want to find job, they will firstly build their professional profile and to find jobs and to wait for offers. Then, they will pay attention to the news and the persons they are interested in to get the latest information. Also, they can get connections to the people they know already to build a professional network to gain the opportunity to find a job.
(2) For the recruiters, they can post a job in this website to attract the applicants to apply, and it is a good method to collect resumes. They can also search for the applicants they want through the website or use the talent-solutions provided by the website to find the ideal candidates.
(3) For the employers, they can use this website to make accurate and targeted advertisement to build their brand reputation.
(4) For the business teams and the companies, they can use this website to find related information in the industry or some lead recommendation to make the selling more effectively, and find the potential customers to sell their products.

f. How will this operation perform in 3-5 years hence? How will function be enhanced to eliminate competition with competitors’ copying the business model? （3-5年内发展—大数据求职者与招聘者间的关系匹配，以及如何避免竞争对手模仿？—很难模仿因为网络效应和数据积累）
Based on the numbers of the existing members and the network effects, it is quite hard for the competitors to catch in a short time. However, on one hand, LinkedIn is not a just a recruiting and job hunting website, it is also a platform for all the members to gain knowledge and build professional connections. That part is also very unique among all these competitors. On the other hand, in the future 3-5years, LinkedIn is trying to use big data and data analysis to track the relationships among the applicants, companies, and universities, they can try to match the applicants’ job, experience, skill with the demand of the employer, and it will produce more value for both of the applicants and the recruiters.

g. What is the potential revenue stream from this operation? （盈利模式：高级付费服务，广告，招聘解决方案）
There are three potential revenue stream of LinkedIn. The first one is the subscription revenue from the users. The recruiters will pay LinkedIn to get the detail information of the applicants. The second one is the marketing and advertisement, since LinkedIn is professional social network, and the members are mostly business man. Thus it is a subdivision market for company to put advertisement. The last one is to provide talent solutions to the companies based on the information the website has.
h. Identify the competition and try to preserve re