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跨国公司分析报告终极版本

论文作者:bluesky论文属性:调研报告 Research Proposal登出时间:2013-03-10编辑:bluesky点击率:4157

论文字数:7816论文编号:org201303081106111071语种:英语 English地区:美国价格:$ 22

关键词:可口可乐公司百事可乐公司跨国公司饮料行业

摘要:该文比较了百事及可口可公司的营销方式,通过分析包括财务分析和非财务分析,财务分析,我将分析盈利能力,短期和长期偿债能力等相关的因素得出相关的结论。

介绍
在这份报告中,我将分析企业在同一地区的业务,并比较他们,分析包括财务分析和非财务分析,财务分析,我将分析盈利能力,短期和长期偿债能力,操作能力等;敌人的非财务分析,我将分析活动的公司,产品树,员工,市场份额,R&D统计数据等。其实,除了财务分析和非财务分析,我也分析了公司的潜力,投资者的潜力,员工的潜能。所有这些分析,我将与这两家公司进行比较,最后得出一些结论。
Introduction https://www.51lunwen.org/mgjingji/
In this report, I will analyze the companies in same area of business and compare them, my analyze include financial analyze and Non-financial analyze, for the financial analyze, I will analyze the profit ability , short-term and long-term solvency, operation ability and so on; foe the Non-financial analyze, I will analyze the activities of the companies, products tree, employees, market share, .R&D statistics an so on. Actually except the financial analyze and Non-financial analyze, I also analyze the company potential, investor potential, employee potential. All of these analyze, I will compare with these two companies, at last I will have some conclusions.
在这份报告中,我将选择两家公司在饮料行业中,这名字是可口可乐公司和百事可乐公司。在世界上可口可乐公司是最大的制造商,分销商和销售非酒精饮料浓缩物和糖浆。百事公司是第二大生产商,分销商和销售非酒精饮料的浓缩物和糖浆。在世界上都在饮料行业中的龙头企业,他们也都进入了世界500强企业。
In this report, I will choice two companies in the beverage industry, which name are The Coca-Cola Company and The Pepsi Company. The Coca-Cola Company is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. The Pepsi Company is the second largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. There are both the leading companies in the beverage industry, also they are both enter into the world top 500 companies.

The reason I choice two companies in the beverage industry is that I very like to analyze this industry, also I often concern this industry, It is hoped this will help better understand and analyze the companies and their performance. I will analyze these two companies, and compare these two companies on financial and non-financial information, then I will have some conclusions in this report.
The Coca-Cola Company
The Coca-Cola Company is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. Finished beverage products bearing our trademarks, sold in the United States since 1886, are now sold in more than 200 countries. The Coca-Cola Company were incorporated in September 1919 under the laws of the State of Delaware and succeeded to the business of a Georgia corporation with the same name that had been organized in 1892. Along with Coca-Cola, which is recognized as the world’s most valuable brand, we market four of the world’s top five nonalcoholic sparkling brands, including Diet Coke, Fanta and Sprite.
The Pepsi Company
PepsiCo, Inc. manufactures, markets, and sells various snacks, carbonated and non-carbonated beverages, and foods worldwide The company was founded in 1898 and is headquartered in Purchase, New York. The company were mainly production carbonated drinks, merger and acquisition the Frito-Lay company, then mainly production Snack Food Business. From 1977, the company began to enter into Fast food, and merger and acquisition Pizza Hut、Taco Bell and KFC. In 1997, the company separation the Pizza Hut、Taco Bell and KFC business, and formed a listed company ,which was named Tricon Global. In 1999, the company made the PEG as a listed company. Now the company has 198000 employees, the value of the company is 95.608billion $.    
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