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美国论文格式:在电子商务领域的社交网络现象 [3]

论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2015-09-25编辑:chenyuting点击率:10730

论文字数:2688论文编号:org201509241804272095语种:英语 English地区:中国价格:免费论文

关键词:电子商务社交网络facebook

摘要:本文是一篇美国留学生课程论文范文,可以作为一篇完成的美国论文格式参考,主要内容是讨论社交网络对公众产生的影响,以及一些社会网络问题。

t. However, samplings of user feedback shows that transactions between partners connected on the social network result in significantly higher user satisfaction. Official research also shows that Overstock's business ratings have big degree of accuracy, in that they have a strong correlation with user satisfaction after their transaction. According with official research it has investigated that a big percentage users of Overstock Auctions have friends common to both their business as well as personal networks. That means that we have the trust element that plays a pivotal role in marketing. Unfortunately, traditional marketing users are often unable to locate their desired merchandise in their social network. Edelman Trust Barometer mentioned that the most reliable information source about an enterprise is 'a person like me''. The survey relates that in the U.S., trust in 'a person like me' increased from 20% in 2003 to 68% today. That's why they prefer to buy any suggested product from a friend over a perfect stranger. Academic researchers have observed that 6% of users have 100% of their personal contacts involved in the business networks, which demonstrate that users have either only dealing with their social acquaintances, business partners or guests to participate in the personal network their friends (Wilson, Boe 2008).

The next topic that we will discuss concern Word-of-mouth marketing. The companies that have only traditional marketing methods and not Social Network element are in crisis with low productivity and benefits as a result of TV and Radio advertisement saturation. On the other side companies like Amazon, Google and Hotmail succeed with virtually no marketing based solely on word of mouth. Word-of- mouth is the best predictor of business growth because it contains the 'trust' element that plays pivotal role in e-business (Pedro Domingos 2005).

可能存在的影响,机会,福利和风险-Possible applications, opportunities, benefits and risks

The following section provides some possible applications focusing on opportunities benefits and risks.

Opportunities

There are several opportunities of using social network applications such as sharing information and Media with peers, finding an audience for creative works, helping young people keep in contact with peers or allowing young people to develop new contacts and friendships with each other.

In businesses the importance of internal social software use is increased daily. Given that the next generation of employees will use the social software as the main medium of communication, the companies must bridge generation gaps and boundaries via the supporting of this communication method with its use in workplaces. Despite the difficulties the benefits are still huge. 

At first a high user percentage is directors or company representatives indicating that Social Networking Software has a wide range of potential customers or active users. Secondly by bringing this social software tool in the company, the relevant elements regarding the contacts, interests and activities of the workers are available and archive-able from the company by providing new resources and new abilities for human resources comprehension. In case these tools are not provided by the company the employees have the right to seek social software tools such as facebook etc.

Benefits

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