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oubtedly several possible business benefits of the gradual growth of social networking applications.

At first within social network sites the employees are able to keep in touch with their colleagues. Unfortunately the percentage of distant colleagues and in general distant working relationships is increasing day by day. So it is obvious that we draw attention to the necessity of awareness increasing and contact between distant partners via the social network tools. Within several companies keeping touch and maintaining relationship in an organization is a critical factor for an successful career. Thus the social network tools help the companies to maintain or improve their productivity independently from their employee's distance.

Another beneficial social network application is the user support regarding the exploring and learning about the new employees and the team members. This endeavor makes the searching of colleagues with special skills or discovering of past experiences in activities that could be useful for new projects easier. Organization-based social networks could also help the professionals to approach work (or non work) issues of common interest something that improves the communication between people who interact for the first time (Joan Morris DiMicco 2007).

Risks

Social networking has several risks except from benefits such as bullying, abuse and exploitation of young people, too much time (distraction) spend on the computer / internet addiction, ballot stuffing or bad mouthing

Ballot Stuffing

A seller manages to make fake transactions via the positive ratings after collusion with other buyers. So Ballot Stuffing has as a result the inflating a seller's reputation.( Bhattacharjee, Goel, 2005)

Bad Mouthing

On the other hand a group of buyers may be conspiring (it could be after a collusion with a rival vendor) to deliberately give negative feedback to a particular vendor and hence less reputation. This is known as bad mouthing. ( Bhattacharjee, Goel, 2005)

Malicious goals

Some people tend to create fake profiles to bully, lie cheat and steal. Even though there are several benefits in communication via social network applications such as keeping touch and relationship management there is also always the potential to receive negative, insulting or unsuitable comments.

In several interviews several social networking users mentioned that the rude culture of some users was a common disadvantage. There was only a small percentage that disagreed with the term disadvantage. Unlike in the real world according to the new user's opinion the social network sites have not social limitations or boundaries. This means that users could behave in whatever way they want without limitations via posting rude or abusive messages. However in worst cases the rude culture of some users transact into malicious culture indicating that many users use fake profiles in order to insidiously steal data or money. I.e. A user might give his credit card password in order to buy something from an 'advantageous market'. Thus a malicious user having the credit card password is enabled to steal money. (Davies, Cranston 2008).

Distraction

In an organization a social networking software installation should undoubtedly offer several benefits and tremendous power to fa