英语论文网

ctors regarding the productivity and profits. However Surveys have found that social networking may be a distraction to workers. In particular it was found that 8% of the work time (30 minutes in 8-hour work-time) concern with social non-working activities. I.e. even though sending of personal photos among employees could provide some indirect benefit to a company, it could also be a distracter for the employees with bad impacts to productivity and profits.

Synthesis

As it was mentioned Social Networking as concept is not something new. It is exist from the internet creation since 20 years. In fact Social networking is part of a wider Internet phenomenon named Web 2.0 indicating the recent Social Network event is its gradual growth due to Web 2.0 creation.

Although companies are aware of the marketing and PR opportunities, using social networking software in a given company or organization is still in relatively early stage .Our main concern in this research paper is the emphasis on the need for transaction costs for a word-of-mouth system to work well and in order to avoid phenomenon such as ballot stuffing or bad mouthing . Not only is the transaction costs important for an word of mouth system to function well, the reputation of earned premiums to the seller should be associated with the transaction costs

It should also be reported that not only enterprises but all of us have to protect ourselves from malicious users via permanent information.

结论-Conclusion

Our study provided an overview regarding the Social Networking Phenomenon. It has also provided an evaluation of the impact of social Networking on e-business. In the stage of our evaluation we discuss about overstock Auctions. Overstock Auctions is a kind of an e-commerce website that makes a strong combination between traditional auctions and the social networking component. We have also discussed about reputation systems. The research has shown that Social Networking has both benefits and risks. Some of the risks that could be lurking are the excessive use of social network applications in workplaces, i.e the use of facebook in workplace from an employee for non business reasons. Other risks that are involved are ballot staffing and bad mouthing in reputation systems. Ballot stuffing is the creation of fake fame after collusion between the reputation System company and fake buyers. Unlike bad mouthing is the defamation of the reputation system company via fake unhappy customers .Some benefits that could be shown are the improvement of customer support in a company. A complicated problem for a company could be solved by finding an expert or locate implicit knowledge via a social network application. In particular a questioner could contact via a Social Network Site with an expert who has solved a similar problem in the past and find a solution to their problem. This paper also provides the 'trust' component that plays pivotal role in e-commerce. Customers have lost their trust to the traditional marketing methods. The social networks enables the customer to interact with a person 'like him' in order to get the appropriate information for any product. Thus even though the majority of users perform few transactions with their 'virtual' friends on social network, many sampling feedbacks showed that transactions between companies representatives and customers have increased the user satis