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S), its relation to a cellular tower or wireless access
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point, or through personal short range technologies such as Bluetooth or infrared beaming.
Location-specific knowledge is the No. 1 reason that people access the mobile web (Dushinski, 2009). Local information may include nearby businesses, driving directions, points of interests. For example, if a person is in New York City looking for a place to eat, they can use a search engine on their mobile phone to locate a restaurant within several blocks. If a person chooses to disclose their locations a mobile advertising system can deliver content relevant to their geographic location. A person’s location is an important key in proximity marketing which will be discussed in later sections.
Time and date is another factor that can be involved in a mobile-advertising campaign. Different content can be delivered to a pers本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。