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代写美国留学生市场营销作业-移动营销研究-蓝牙在洛杉矶地区的商场接近市场反应-Reactions to Bluetooth Proximity Marketing in LA Area Malls Eric Azares

论文作者:留学论文论文属性:作业 Assignment登出时间:2011-07-05编辑:anterran点击率:7915

论文字数:2214论文编号:org201107051411428452语种:英语论文 English地区:美国价格:免费论文

关键词:代写美国留学生市场营销作业移动营销研究移动广告Proximity Marketing

摘要:代写美国留学生市场营销作业-移动营销研究:移动广告是一种方法,为企业达到推广效果通过移动设备的客户。移动营销协会(MMA,2009)定义为无线媒体“为一体的综合内容交付并在跨媒体营销方案应对车辆使用移动营销。 “综合内容可以包括图片,文字信息,电影和其他材料包含了公司的营销信息。企业可以通过手机连接到客户的各种方式。移动营销方式,包括语音,短信,手机网站和接近市场(Dushinski,2009)。允许客户语音聊天的人一对一个或交互语音录音。例如,公司可以用一个电话号码后,呼吁更多的服务信息的物理符号。在短信活动,最多160个字符组成的信息传送到手机上通过短消息服务(SMS)。一些变化包括投票/投票,警报和移动优惠券。移动网站是一个移动友好的网站,用户可以通过自己的手机。一个手机的网络就绪微浏览器可以访问这些网站使用他们的移动电话的服务计划。最后,内容可以交付通过接近,如WiFi或蓝牙营销。在这个系统中,本地无线硬件数据传输给客户,当他们在接近时。

代写美国留学生市场营销作业Table of Contents
Reactions to Bluetooth Proximity Marketing in LA Area Malls Eric Azares
1.
Mobile advertising
i.
What is Mobile Marketing
ii.
What is Proximity Marketing
iii.
Characteristics of a Proximity Marketing Campaign
iv.
Legal Issues in Mobile Marketing
2.
What is Bluetooth?
3.
What is Bluetooth Marketing?
4.
Examples of Proximity Marketing Campaigns
5.
Intera’s Proximity Marketing in LA Malls
i.
Intera’s System
ii.
The Campaign
6.
Significance of this Study
7.
Methods
8.
Results
9.
Recommendations
10.
Limitations
11.
Technical Issues
12.
Conclusion
13.
Works cited
14.
Appendix
2
1. Proximity Marketing
What is Mobile Marketing
Mobile advertising is a method for companies to reach their customers through mobile devices. The Mobile Marketing Association (MMA, 2009) defines mobile marketing as the “use of wireless media as an integrated content delivery and response vehicle within a crossmedia marketing program. “ Integrated content can include images, texts messages, movies and other material containing the company’s marketing message.
Companies can connect to customers through their mobile phones in various ways. Mobile marketing methods include voice, text messaging, mobile websites and proximity marketing (Dushinski, 2009). Voice allows customers to chat with a person one-on-one or interact with a voice recording. For example, a company can post a physical sign with a phone number to call for more information about their services. In a text messaging campaign, messages comprised of up to 160 characters are transmitted to a phone through a short message service (SMS). Several variations include voting/polling, alerts, and mobile coupons. A mobile website is a mobile-friendly website that user can access through their phones. A phone’s web-ready micro-browsers can access these websites using their mobile phone’s service plan. And finally, content can be delivered through proximity marketing such as wi-fi or Bluetooth. In this system, local wireless hardware transmits data to the customer when they are within a physical proximity.
3
All these methods of content delivery share the traits of location-specificity and timely knowledge. Statistics show that 57 percent of mobile web users seek information about the weather. The second most sought topic was sports news/scores, followed by local traffic information (Michael, et al, 2008). Because location relevance is an important factor for mobile users, mobile advertising must take this into account when designing a mobile campaign. Just as users want to receive relevant information that is local to their surroundings, mobile advertisements must also be relevant. In the world of proximity marketing, a user’s physical location will determine the type of advertisements he or she will receive.
What is Proximity Marketing?
Proximity marketing is a type of mobile marketing that connecting businesses to their customers in specific locations. The context specificity allows advertisers to send targeted and personalized mobile-advertisements to consumers on the move, hence an alternative term, location based commerce (Turban, 2002).
Mobile devices can be defined as any portable wireless computing device, typically with a display screen and an input device, usually in the form of a keypad. These portable tools are carried by individuals and 论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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