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本课题选择了西南航空公司是基于西南航空公司在航空业的创业成功和长期存在的历史。它实现在许多方面的成功，当然经济方面的成功是其能力及成功的最重要体现。实施创新的营销结构，有效地管理好自己的员工，西南航空公司已经在行业成为许多形式的创新先锋。此外，它有一个很好的主题：企业文化评估主题。西南航空公司已经开始实施。

使命陈述

公司希望达到的一个目标或方向应该从健全和全面的公司愿景进行陈述。使命陈述有助于强化目标。自32年前成立西南航空公司以来，它的目标是在保证及时的航班和最低票价的同时，保证客户航行中一个奇妙的经历。自那时以来，西南航空公司一直如此，她给自己定义的使命是“致力于一种温暖，优质友好的客户服务，个人自豪感和企业精神”。

The topic chosen was Southwest Airlines because of its prevalent and lengthy history of successful entrepreneurship and presence in the airline industry. It has been successful in its ability to attain success in many facets of the economy. From implementing an innovative marketing structure to effectively managing its workforce, Southwest has been the pioneer in many forms of creativity and innovation in the industry. In addition, it is an excellent topic for the theme of the assignment: Assessing Corporate Culture. Southwest has implemented, enforced and practiced all 11 points of the discussion of this assignment.

Mission Statement

A company hoping to instill a goal or direction should begin with a sound and well rounded statement of the company vision. The mission statement helps reinforce the goals, desires and foresight of the company and Southwest is no exception. Since its inception 32 years ago, its goal was to assure prompt flights at the lowest possible fares while assuring the customer had a wonderful experience in the interim. Since that time, Southwest has remained on that course and included their formalized mission statement that is 'dedicated to the highest quality of customer service with a sense of warmth, friendliness, individual pride and company spirit' (https://www.southwestairlines.com).

The organization has a clear focus on its market with respect to knowledge management. It has implemented its statement in order to secure and retain its market share.

Work Environment

At Southwest, the employee is the greatest asset of the company. The employee is above that of the customer. A common tune in the company is 'customers come second... and still get great service'(Czaplewski, Ferguson & Millima, 2001, p. 2). This statement speaks for itself, in fact, Southwest encourages personality openness among its workforce in the form of communication, ideas and opinions. It accomplishes this by investing heavily in training as a continuous process during an employee's course of employment. Employees are cross-trained on numerous positions to enhance the work experience and for purposes o本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。