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of his life, a stadium named after him, and a statue of him in his uniform being placed in the middle of his city. He then gets ready to make this future become a reality by leaning in to kick the ball. The audience does not see the final result because instead the words “Write the Future,” accompanied by a Nike logo, are displayed on the screen. 

Work Cited
Ross, Rhonda P. Ross, Toni Campbell, John C. Wright, Alethea C. Huston, and Mabel L. Rice. 'When Celebrities Talk, Children Listen: An Experimental Analysis of Children's Responses to TV Ads with Celebrity Endorsement.' Journal of Applied Developmental Psychology. University of Kansas. 5. (1984): 185-202. Print.
Rotfeld, Herbert J. 'Fear Appeals and Persuasion: Assumptions and Errors in Advertising Research.' Current issues & Research in Advertising. 11. (1988): 21-40. Print.
'Write The Future - Full Length Version.' Nike Football. NIKE INC., 21 May 2010. Web. 29 Jan 2011.

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