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rs. The editor,based on his own cognitive environment and news context, tries to write the bestheadlines for the readers, which could produce ideal contextual effects at minimal cost.Thus news headlines will to some extent imply the ideology of the editors or the press.While on the other hand, the readers, based on the news headlines, select the optimalcognitive context and make effort to reach appropriate interpretation. In thisinferential process, the selection of cognitive context directly determines whether thereaders could understand the headlines correctly. This analysis not only helps to revealthe communication operated under the newspaper headlines, but also indicates somesuggestive strategies for the editors and the readers in their effective writing andreading. What’s more, it is to a certain degree of instructive significance to theresearchers in their studies on similar topics.

References
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[4] Baskette, F. K. et al. The Art of Editing [M]. New York: Macmillan, 1986.
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