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弹性的原则有助于理解市场是如何运作的。不同产品之间的弹性不同,因为有些产品可能对消费者来说更重要。必需品作为产品来说，对价格的变化不敏感,因为消费者会继续购买这些产品，虽然价格上涨。相反,涨价的商品或服务被认为是不必要的话，那么将阻止更多的消费者购买该产品,因为购买该产品的机会成本会太高。有时一个企业需要有一个好主意，让你的产品被需要，让消费者觉得购买你的产品是一个良好的决策。假如你是Rick's 披萨店的老板，你正在考虑提高百分之十的价格,而你想知道消费者会做出反应,提高以后你的店铺收入将会发生什么?答案取决于消费者将如何回应。他们会减少购买的量有多少，很少或很多?(罗伯特·Schenk,2007)。

需求的价格弹性变化对需求量的影响。人们会以更低的价格购买更多的产品,以更高的价格购买更少的产品。

The price elasticity of demand ad supply

INTRODUCTION

The principle of elasticity help to understand how the market works . Elasticity varies among products because some products may be more essential to the consumer. Products that are necessities are more insensitive to price changes because consumers would continue buying these products despite price increases Conversely, a price increase of a good or service that is considered less of a necessity will deter more consumers because the opportunity cost of buying the product will become too high. Sometimes a business needs to have a good idea of what part of a demand curve looks like if it is to make good decisions. Suppose you are the owner of Rick's Pizza .You are considering raising the prices by ten percent, and you wonder how the consumers will react and what will happen to the revenues? The answer depends on how consumers will respond. Will they cut back purchases a little or a lot? (Robert Schenk, 2007).

In my opinion I think it’s very important to determine the price elasticity of demand. It help us to understand the market more clearly and also make more precisely and efficient pricing decisions in given time of period.

PRICE ELASTICITY OF DEMAND

Price elasticity of demand measures the effect of price changes on quantity demanded. People will buy more goods at a lower prices and buy less goods at a higher prices. For example, people might buy several pairs or several packages of socks on sale instead of just a pair. A person with a higher income is thought to have higher price elasticity, since he can afford to spend more. However, even a consumer with low price elasticity is usually willing to pay higher prices if there is a high demand of goods. .( Tricia Ellis-Christensen and O. Wallace, 2010).

Demand remains constant in spite of high prices in the condition of no substitute. It’s also true for gasoline and water which have a few or no substitutes. demand was thus considered inelastic . Usually, competition in the marketplace keeps prices lower and more flexible. Generic equivalents of certain items have lowered the demand for brand name 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。