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Study on ZARA&GAP

论文作者:留学生论文论文属性:学期论文 termpaper登出时间:2010-10-17编辑:anne点击率:3617

论文字数:2986论文编号:org201010171349267415语种:英语论文 English地区:英国价格:$ 33

关键词:ZARAGAPProduct PositioningDeliver

Introduction
Indiex is the clothing retailer which is ranked first in Spain, third in the world. It has nearly 2000 stores which are position in 52 countries in the world, among all the company’s brand ZARA is the flagship of the most famous brands, which is called “the fashion industry in the DELL computer”. The brand is considered to be having most research value in the Europe(Femie and Sparks.2004).
ZARA is founded in 1985, which is Spain’s famous brand. It is not only apparel brand, but also the exclusive apparel chain retail brand. 留学生硕士课程作业定制ZARA is owned and operated company insist on almost all of the chain network, the original shell(Mariotti and John, 2002), while investing heavily to build their own factories and logistics systems in order to facilitate the “five fingers grasp the customer’s needs, another five fingers to control production”, quickly response market demand and provide customers with “affordable fast fashion”.

Body
1. Product Positioning
2. Product Range
3. Prices and Quality
4. Deliver
5. Sales volume and Order Winners, Order Qualifiers
6. Operation priorities
Conclusion

References
1. Barbueeanu M, Teigen R(1997), Fox M S. Agent based design and simulation of supply chain systems[C].Sixth IEEE Workshops on, s36-41
2. Darrick Pagel(1999). Management for optimal Performances though effective coordination of the supply chain [J].Production And Inventory Management Journal
3. Femie, John; Sparks, Leigh(2004). Logistics and Retail Management: Insights Into Current Practice and Trends From Leading Experts .2ND Ed.London, Sterling, VA Kogan Page
4. Kalakota R, Stallaert J, Whinstop A B(1997). Implementing real-time supply chain optimization[R]. Working Paper
5. Kadir Ertogral, S.David Wu(2000). Auction-theoretic coordination of production Planning in the supply chain [J].IEE Transactions
6. Ki Ling Cheung, Hau L(2002). Lee. The inventory benefit of shipment coordination and stock rebalancing in a supply chain [J].Management Science
7. Klastorin T D, Kamran Moinzadeh(2002). Joong Son. Coordinating orders in supply chains through Price discounts [J].IIE Transactions
8. Laura Horvath(2001). Insight from industry collaboration: the key to value creation in supply chain management [J].An International Journal of Supply Chain Management, 6(5):205-207
9. Lin Fu Ren, Tan Gek Woo. Shaw M J(1998). Modeling supply chain networks by a multi- agent system[C].Proceedings of the Thirty-First Hawaii International Conferences on Volumes, s105-114
10. Mariotti, John J(2002). Marketing Express, Oxford, United Kingdom Capstone Publishing Ltd.
11. Marilyn M. Helms, Lawrence P.Ettkin, Sharon Chapman(2000). Supply chain forecasting-Collaborative forecasting supports supply chain management [J].Business Process Management Journal
12. Swaminathan J M, Smith S F, Sadeh N M(1996).A multi-agent frame work for supply chain dynamics[A].In Proceedings of NSF Research Planning Workshop on Al&.Management
13. Wen Zhao, Yunzeng Wang(2002). Coordination of joint Pricing-production decisions in a supply chain [J].IIE Transactions
14. Waters, C.D.(2003), Global Logistics and Distribution Planning: Strategies for Management (4th ED.), London Kogan Page
15. Zhimin Huang, Susan X.Li(2001). An analysis of manufacturer-retailer supply chain coordination in cooperative advertising [J].Decision Sciences, 33(3):469-494

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