MARKETING FOR ENTREPRENEURS
MBSP0241
2006-2007
Department of Marketing and Tourism Management
TABLE OF CONTENTS
Introduction 4
The purpose of this module handbook 4
What is a learning outcome? 4
Part 1: Module Information 4
1.0 A brief description of the module aims 5
2.0 Learning outcomes of this module 5
2.1 Knowledge and understanding
2.2 Skills and attributes
3.0 What teaching methods are used on this module? 6
4.0 Module schedule and lecture/seminar information 7
5.0 Assessment details 31
5.1 Details of coursework - type and weighting of assessment
5.2 Assessment criteria
5.3 Past examination papers/guidance for examinations
5.4 Handing in written coursework
5.5 Feedback on coursework
5.6 Moderation of coursework and examinations
5.7 Responsibilities for studying and coursework preparation
The purpose of this module handbook
The purpose of this module handbook is to gi英语论文网 【http://www.51lunwen.org】ve you information about lecture/tutorial details, assessment details, contact details for teaching staff and information about learning resources. The aim is to provide sufficient information to enable you to study effectively, including planning the work involved in assessment in good time so that you have adequate time for completing the work. Given the nature of the study provision in the Business School, you may find that assessment hand-in dates can fall within a few days of each other, or even on the same days, and hence forward planning is all-important. One of the functions of this module handbook is to help you plan your workload, by giving you sufficient information at the start of your studies.
It is important to realise that the module handbook is just one mechanism to help you with your studies and that you need to utilise the full range of support that is available in the School. You need to have read either the Undergraduate or Postgraduate Student Handbooks and the University Student Charter. If you need copies of these, please contact the School Student Support and Guidance Office.
What is a learning outcome?
You will note below that this module handbook specifies ‘learning outcomes’ for this module. A learning outcome characterises what it is that you are expected to have learned at the end of the module, if you have successfully completed it. You will note that the learning outcomes are specified in terms of what knowledge/ understanding
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