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UNIT FOUR Media Economics, Policy, and Regulation Unit Overview This unit is concerned with the bricks and mortar of communication and Politics: Economics and markets, policy and regulation. There is a natural tension between the two, as the dynamics of market forces in the communications industries often exist in opposition to the best efforts of governments to manage them. The public interest falls somewhere in the middle. Week 7 examines media commodities and markets at the level both of the consumer and of the market as a system. U.S. sociologist Juliet Schor’s celebrated work on consumer culture, The Overspent American, is examined in combination with the work of her chief theoretical inspiration in this chapter, French structuralist theorist Pierre Bourdieu. This is followed with the core chapter from Canadian communication lawyer Peter Grant and Blockbusters and Trade Wars, which examines the journalist Chris Wood’s new book, unique nature of the media commodity and its behaviour within the marketplace. Week 8 separately addresses issues in policy and regulation as these relate to the U.S. and Canada. The unit notes open with a discussion of Manuel Castells’ concept of “the space of flows” to describe the global cultural context for policy and regulation. Robert McChesney is perhaps the most widely read critical scholar on the political economy of communication in the U.S., and this chapter from his 2004 book, The Problem of the Media, is a survey of policy issues in the world’s dominant media market. Given the influence of the U.S.’s policy environment on the rest of the world, McChesney’s analysis of the consequences of the monumental 1996 Telecommunications Act presages trends in Canada and elsewhere. Canadian communication scholar Paul Nesbitt-Larking’s article, “State and Political Regulation of the Media,” addresses the relationship between the state and the media at the level of practical politics, as well as some of the key pieces of legislation governing media activity. Because the unit notes for this section are long and detailed, reflecting the detail in the four chapters, there is no “alternative and applications” section in week 7 and 8. Readings and Resources curious economics: media, commodities, and markets Week 7 (i) Juliet Schor. Chapter 2, “Communicating with Commodities: How What We Buy Speaks Volumes.” The Overspent American: Why We Want What We Don’t Need. ISBN: 0-465- 06056-0. New York: 16 pages. (ii) Peter S. Grant and Chris Wood. “Curious Economics.” Blockbusters and Trade Wars: Popular Culture in a Globalized World. Vancouver: Douglas & McIntyre, 2004. ISBN: 1- 55365-009-3. 19 pages. policy and regulation Week 8 (i) Robert McChesney. Chapter 6, "Media Policies and Media Reform." The Problem of the Media: U.S. Communication Politics In the 21st Century. New York: Monthly Review Press, 2004. ISBN: 1-58367-105-6. 42 pages. (ii) Paul Nesbitt-Larking. Chapter 6, "Sticks, Carrots, and Party Favours: State and Political Regulation of the Media." Politics, Society, and the Media: Canadian Perspectives. Peterborough: Broadview Press, 2001. ISBN: 1-55111-181-0. 27 pages. Activities and Assignments 4.1 Public Sphere Instructor-led discussion on week’s readings, podcasts, and unit notes. 4.2 Campaign 640: Team 5 Facilitates Class wide Discussion Team 5 moderates discussion on the Camp本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。