跨国酒店在中国的经营管理分析
论文作者:bluesky论文属性:硕士毕业论文 dissertation登出时间:2013-03-30编辑:bluesky点击率:5832
论文字数:18036论文编号:org201303261346505841语种:英语 English地区:中国价格:$ 88
关键词:经济全球化跨文化管理战略目标跨国酒店
摘要:随着经济全球化席卷世界,合资企业已经成为一个受欢迎的形式的业务,跨文化管理起着关键作用。加入WTO后,中国的经济蓬勃发展,吸引了越来越多的关注,不同的国家和地区在世界各地,作为一个结果,越来越多的跨国公司(跨国公司)已进入中国,建立他们在中国的业务。
跨国酒店集团在中国管理过程中,他们正面临这样一个问题:如何处理文化冲突和如何减少文化冲突造成的误解与不同文化背景的员工之间的关系?似乎有两种方法来这样的问题当两种不同的文化接触:文化交流和文化的混合。对跨国酒店集团,他们需要学会应对危机管理引起的文化冲突是逐步加强与当地人民的文化交流,从而有效地实现跨文化管理的理念与实践,充分适应当地的环境,这是保证实现其战略目标最重要的前提。
During the process of management of multinational hotel groups in China, they are facing such a question: how to deal with cultural conflicts and how to reduce misunderstanding caused by cultural conflicts among employees with different cultural backgrounds? There seems to be two approaches to such problem when two different cultures come into contact: cultural exchange and culture hybrid. For multinational hotel groups, what they need to learn to deal with the crises of management caused by cultural conflicts is to progressively strengthen cultural exchange with local people, effectively implement the concept and practice of cross-cultural management and fully adapt to the local environment, which is the guarantee to achieve their strategic objectives in business.
1.2 Objectives of the Research
根据跨国公司的现状到跨文化管理的引入,说明论文而言,跨文化管理的研究有一定的理论和现实意义。
According to the current situation of MNCs as far as cross-cultural management illustrated in the Introduction of the paper is concerned, the research on cross-cultural management has a certain theoretical and practical significance.
首先,从跨国酒店的角度,本文将重点研究跨文化管理的现状在中国的外国跨国酒店采用现代理论提出了著名的学者和教授的领域,国内外跨文化管理,提供了一个理论依据,本文。研究的目的是提供一些实用的概念和可行的方法来解决跨文化的跨国酒店集团在中国的经营方法。
First of all, from the angle of multinational hotel, this
thesis will focus on the research of current situation of cross-cultural management of the foreign multinational hotels in China by adopting modern
https://www.51lunwen.org/projectmanagement/ theories put forward by well-known scholars and professors in the field of cross-cultural management, home and abroad, who have provided a theoretical basis for this paper. The purpose of the research is to provide some practical concepts and feasible approaches to cross-cultural management of multinational hotel groups in China. Although the development of multinational hotels in China has reached a mature stage, the multinational hotels still face some problems arising from cross-cultural communication. Therefore, it is necessary to provide some suggestions to the management of multinational hotels so as to help hotel managers avoid empiricism and adopt some appropriate measures in order to avoid cultural conflicts so that foreign multinational hotels in China will broaden their business in Chinese market and maximize their benefits.
The thesis will deal with the issues of cross-cultural management of foreign multinational hotels in China from such aspects as the current situation of multinational hotel groups in China, the characteristics and stages of multinational hotels’ development in China, elements of success of cross-cultural management, the causes of the problems of cross-cultural management, and, finally, the approaches to these problems.
1.3 Methodology
Research methods such as comparison, database, survey and case study will be used to analyze the problems. By adopting comparison, it is to lay particular emphasis on the analysis of internal cultural differences in hotels so as to help multinational hotels to establish their own corporate culture, creating a unique management mode suitable to multinational hotels against cross-cultural background. Meanwh
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