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作为一个应用咨询集团，在过去的两个月里，我们已经做了大量的研究工作，最后一个满意的营销计划是为我们的客户发布的新产品（在线CRM）。该咨询项目的过程中，每个小组成员将今年他们学到的知识来解决碰到的问题。通过会议形式和向上级反馈，我们克服了一系列问题。在我看来，这是一个很好的我们毕业之前的一个练习的机会，我已经从我的伙伴和上学到了很多东西；它不仅帮助我更深入地理解知识，也让我学到了一些东西，这些是不能从书本上学到的。

1. Introduction 引言
As a applied consultancy group, In the past two months we have done a lot of research and works, and finally an satisfied marketing plan was made for our client to lunch his new product (Online CRM).During this consultancy project, each of group member devote what they have learned in this year to solve the problems when they come out, and we overcame a series of questions through meeting and the feedback from superior. In my opinion, this is a very good opportunity to do a practice before we graduate, and I have learned a lot of things from my partners and superior; it is not only help me to understand the knowledge more deeply, but also let me learned something that cannot be learned from books.

According to Moon (1999), a common and agreed upon concept of reflection does not exist, so this paper mainly focus on the individual reflection about what we had done in the project, and reflection is an important human activity, in which people recapture their experience, think about it, mull it over and evaluate(Boud et al.,1985), and they also states reflection in the context of learning can make people to explore their experiences in order to lead to new understanding and appreciations. In this reflection paper I am interested in three areas: project management , team leadership and teamwork. The project management can help us to do the marketing plan more efficiency, and at the same time it can make sure the plan is in right process and finished on time; The team leadership can motivate the team member to achieve the goal，in other words, leader’s personal behaviour can impact other group members performances when they do project potentially, and meanwhile it can make the group member works as a team(cohesion) to improve the efficiency, it seems has the same faction as project management; for teamwork, through the Belbin’s team role model we know each group member’s role, so we can separated individual work reasonable, and each of us can finish the job easily.

2.Project management 项目管理

According to the Project Management Institute(2004), the project can be describe as “ a temporary endeavor undertaken to create a unique product or service.” There are five phases in the project management, they are, define, plan, organize, control, and close(Weiss and Wysocki, 1992). In this consultancy project, our mainly work is to do a marketing plan for our client (KMS software),and this plan is important for the client to launch their new product to the construction industry, so all group member know our aims and objectives, and our group done a very well in the plan phase, because we wrote a proposal and made a Gantt charts for this project , so we all clearly know what we need to do, we just need finish our individual works before next meeting, so we can finish this project step by step. The project management not only can help us to save our time and make everything in our control , but it also can improve our marketing plan ‘s quality and practicability.

There was a problem come out in the organize phase, and I have a strong impression on this, in the primary research, there was a h本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。