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that dealing with the economic crises is the priority of the current government and will also dictate the future political parties to come in the UK. The current government has said they need to freeze public sector pay to help reduce the huge budget deficit that is threatening the recovery of the economy. A sound strategy is really important to meet the public demand with the cuts. According to (Lamb 1994) Strategy management is a ongoing process that evaluates and controls the business and industries in which the company is involved; assesses its competitors and sets its goal and Strategies to meet all existing competitors and then reassesses each Strategy annually or quarterly to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changing circumstances, new technology, new competitors, a new economic environment, or a new social financial, or political environment. But according to Gerry Johnson and Kevan Scholes (2002 p 4) Strategy is likely to be considered with the long-term direction of an organisation also according to the authors Strategic decisions are normally about trying to achieve some advantages for the organisation over competition. In the current economic scenario the local government needs to have a Strategic vision about the future it has be flexible in its approach. Like a multinational organisation which has its resources utilised in the best possible manner to tackle any situation it faces. We have seen many businesses going out in recession, large organisation adopted various Strategies for eg, Toyota one of the worlds largest auto giant. Follows, Lean manufacturing, previously known as the Toyota Production System (TPS) or the Just-in-Time (JIT) system (Womack et al. 1990) has attracted much attention in the United States from both academia and industry. According to Maccobys (1999) study, about one-fourth of US plants have tried to adopt the entire system.

 

Innovation

Innovation is very important as it helps to save cost and also generate growth. According to Gerry Johnson and Kevan Scholes (2002 p50) 'The Idea Lens sees Strategy as the emergence of order and innovation from the variety and diversity which exists in and around organisations.' The best example Innovation is Apple Inc the worlds largest technology company , Its innovative products such as Ipad ,Iphone and I pod which are first of its kind which means they are innovative has made the company highly successful (Apple.com) . In the similar manner the local government has to bring in Innovation to improve its quality of service and delivery which in turn will give better value to the local community. For the local councils its is quite important to get the cash flow through joint ventures and tie ups with multinational organisation. The Local government can get into act big multinational organization into act of development an organisation such as Vodafone or Tesco can be invited and given a chance to do something for the local community for example if a local council wants to build a city library it can create a joint venture with Tesco to build a library and provide them space for their store in the same library campus. In a way using Innovation as it will reduce the investment本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。