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Annual reports often focus attention on earnings and numbers.
But a business is much morethan that. It’s about people andthe way they go about things;
it’s about values and challenges,a shared culture and a commonproject. Which is why Danone08
looks beyond the figures in thehope of sharing with you someof what 留学生论文网makes our experience aspecial adventure.The editorial teamDanone 2008Evian, the world’snumber-one mineralwater brand, is backed byunrivalled experience inthe conservation of waterresources, with care of thecatchment area for its ownspring a priority. Evian isalso looking at the broaderpicture with a drive toreduce its environmentalimpact throughoptimization of energyconsumption, packagingand transport. The targetis to halve its carbonfootprint from 2000 to2011, and Evian is backinginitiatives to offset theremainder. This includes thesupport it will be providingfrom 2009 on for therehabilitation of wetlands,which act as natural carbontraps, in association withthe Ramsar Conventionand IUCN (InternationalUnion for Conservationof Nature). See page 85.“Evian will beour first carbonneutralproduct24 —— Danone 2008Villa del Sur adds fruit and market shareVilla del Sur Levité, a natural mineral water with natural fruit, moved into firstplace for flavored waters in 2008. Volumes were up 45% from the previous year,reflecting the appeal for the whole family of a range with a choice of grapefruit,apple and orange flavors for healthy enjoyment, Also in Argentina, Danonelaunched a new sugar-free, zero-calorie flavored water under the name Ser VitaNutrientes, targeting women in particular.Highlights/Waters2008/ bridging the gapby Thomas Kunz, Executive Vice President, WatersIn 2008, there was a gap between emerging markets, with growth of nearly15%, and mature markets in Western Europe, which held steady or lost ground.Our local brands in Mexico, Argentina, Indonesia and China thus posted outstandinggrowth, while Volvic and Evian ran into headwinds in the UK, Spainand France.Bottled waters had to contend with increased competition from sweetenedbeverages and sodas, as well as reduced consumer purchasing power andquestions about our environmental impact. We responded energetically witha communications campaign stressing the unique character and benefits of ourwaters, and also stepped up our environmental responsibility initiatives. We arenow making bottles with 25% recycled PET, and Evian is moving toward carbonneutrality, working with the Ramsar Convention, its long-time partner, and IUCN(see page 85). Finally, we have taken steps to control costs and strengthen ourhealth positioning, and we are expanding our product ranges and distributionnetworks, focusing particularly on increasing away-from-home consumptionand more effective use of neighborhood sales channels. Against this backdrop,we are heading into 2009 with determination in the tough markets, and enthusiasmin emerging markets.Thomas Kunz, Executive VicePresident WatersChina/ Mizonebroadens appealwith fruitRepositioning Mizoneenergy beverage foreveryday consumptionhas proved a success, with2008 sales up 20% on theprevious year. PeachflavoredMizone aloneaccounted for 35% of 2008sales. The brand is nowcapitalizing on gains witha green-apple version.Danone 2008 —— 2518billionliters of packagedwater sold in 2008,ranking Danonenumber twoworldwide.Volvic/ a dash of fruit and no additivesVolvic Touche de fruit—natural Volvic mineral water with a dashof fruit and free of additives—w