05 Performance indicator s
Strategy
and under takings
Profile , gover nance
and management systems
01 Strategy
and under takings
Social and environmental responsibility
within Groupe DANONE in 2007 02
The challenges for 2008 08
Impacts and responsibilities up- and
downstream from activities 09
Undertakings and objectives:
Danone’s report in triplicate 10
The DANONE business model 14
Sustainability Report 2007
02
Strategy and undertakings
Social and environmental responsibility
within Groupe DANONE in 2007
Realisations and principal successes
A communalmethod dedicated to
sustainable development..
July 2007 saw the launch of a new DANONEWayAhead initiative
that ensures that the basics are respected and which encourages
social innovation. At the end of December, 40 of the Group’s
subsidiaries carried out a self-assessment of 16 principles in a
steering committee. In addition, in the Group, around forty social
innovation projects have been identified for 2008 thanks to the use
of the sustainability mapping
methodology by the steering
committees.
Actions in favour of internal communities
• The frequency rate of accidents at work has been halved
following the introduction of theWise programme, set up in
2003 in relation to work safety.The commitment and
participation of directors has played a key role in achieving this
ambitious objective.
Within the water demijohn subsidiary in Mexico,where theWISE
programme was deployed in 2007, the rate of accidents has been
reduced by 70%. The daily mobilisation of 6,000 employees of
HOD Mexico has meant that working conditions and safety have
been improved.
• The signature,on 8th June 2007,of a worldwide agreement on
diversity, between DANONE and the International Union of
FoodWorkers (IUF) marks a key stage in the policy of promoting
diversity between the Group’s employees.
The IUF-DANONE steering committee meets every two
months. It defines the indicators to monitor this agreement and
will carry out an annual survey of each of the Group’s companies
to identify good practices to be promoted.
• 9,000 managers and directors, as well as 22,000 employees in
24 countries, have taken part in the 2007 biennial DANONE
People Survey. The response rate was 85% for managers, 78%
for directors and 67% for other employees.Action plans relating
to identified points of improvement are implemented with
employees being involved.
Actions in favour of local communities
The Pasteur Institute
With the aim of continuing the links set up with the Pasteur
Institute, in 2007,Groupe DANONE launched a campaign to
support research in France. From September 2007 to February
2008, consumers were invited to take part in this initiative,where,
for every 10Actimel bought,DANONE will pay 20 euro cents to
the Pasteur Institute.
There are historic links between the Institute and DANONE: since
1919,DANONE yoghurts have been made in Barcelona with lactic
ferments from the Institute to combat intestinal infections in
children at the end of the GreatWar.
Researchers from DANONE and the Pasteur Institute are always
working to push forward the frontiers of research in terms of
immunology,microbiology and probiotics.
One litre for ten litres,water for everyone
Since 2006, theVolvic brand has been working with UNICEF in
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