英语论文网

XX XXXXXX University
A study of undergraduate
Title：The purchasing power of the female

College：faculty of management
Name：XXX
Student id ：XXXXX
Major：business administration
Grade：2010
Date： On dec. 25, 2012

The purchasing power of the female 

Abstract: This paper is based on consumer groups , focusing on the motivation of purchase and social factors of affecting consumer purchasing decisions ,analyzing consumer psychology and behaviors of customers', illustrating the most important factors affecting clothing consuming. With a view to understand the psychological characteristics of our consumers in the consumption. The essay mainly focus on the consuming mentality of the customers which is a very important factor to costume marketing, it analyzed the type of the costume consuming mentality.
Key words: consume mentality, consume behavior , psychoanalysis ,marketing strategy
With the development of the science technology and economy, the living quality becomes more and more important for most the people. As the essential part to our life , clothing becomes more diversity, different and unique. People have different tastes in wearing costume, and costumers take clothing consuming as a self-satisfaction instead of a necessary buying so that set a higher standard for clothing manufactures。

America 
Nowadays, marketing behaviors tend to customer- oriented. In order to take bigger market share, the company must understand the psychology of customers; establish its own marketing strategies which based on the demand of consumers. Therefore, the company can take more market opportunities and profits, then hold the advantages in the competition. Social marketing involves getting ideas across to consumers rather than selling something。
Female consumers are more powerful than ever Women serve as consumers, broadcasters and amplifiers of ideas in the marketplace. Their purchasing decisions and word-of-mouth recommendations have wide-ranging implications for local, regional and national businesses that simply cannot be ignored. If you're trying to attract visitors, remember that women have most of the decision-making power when it comes to planning family costs. Women make strategic decisions based on information and collaboration, carefully considering a wide range of data including price, value, expert and consumer reviews, spousal considerations and family pReferences Women are definitely the primary decision-makers when it comes to planning costs on daily life.Women tend to make major decisions for family costs and to share their recommendations with others. 
The Women, Power & Money Study reports women tend to share positive recommendations far more than negative critiques. More than 33 percent of women surveyed recommended a product or service in the past six months, compared to 19 percent who recommended that someone not buy a specific product or service. Similarly, 16 percent of women surveyed praised about a product or service on an online social networking site, compared to only 11 percent who used the forum to vent their frustrations about bad products or services. In most American households, women are the agenda setters and family visionaries. Their leadership style is constantly evolving, becoming more powerful than ever in today's marketp本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。