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How Do Supplier Collaboration Practices Improve Quality and Competitiveness in the Automotive Industry? (2009)

Ref: busman0063

The modern global automotive industry is becoming increasingly competitive all the time. Manufacturing organisations, namely the Japanese pioneers Nissan and Toyota are now actively forming supplier alliances in order to knock down the existing barriers between the organisation and the supplier; they adopt formal structures which give a transparent supply chain right through to the customer. The collaboration phenomenon The research into collaborative practices shows competition in business increasingly comes from competing supply chains and advantages can be found through techniques like service differentiation or cost leadership. This dissertation examines and discusses how collaboration practices between the automotive manufacturer and supplier organisation can optimise business performance within the automotive industry. The study identifies Jaguar motors UK as a prominent example for studying exactly what type of supplier relationship strategies are being deployed and how such practices contribute to achieving a competitive edge within this sector. The study recommends that automaker-supplier collaboration techniques should be continually practiced within the automotive sector for improving business performance..

12,000 words – 84 pages in length
Good use of literature
Good in depth analysis
Well written throughout
Ideal for business students
Includes questionnaire

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Chapter 1 Introduction
Reasons behind the research
Objectives of investigation
Chapter overview
Chosen Organisation

Chapter 2 Literature Review
Introduction
The Global Automotive Industry
Automotive supply chain relationships
Quality systems and standards
Building trust in the extended enterprise
Managing trust and coping with associated risks
Supplier development for competitive advantage
Supplier development in practice
The synchronous supply chain
Developing a synchronous supply strategy
Collaborative relationships and synchronous supply structure for improving production and logistics
Creating dedicated assets for competitive advantage
Chapter summary

Chapter 3 Research Methodology
Introduction
Justification for research
Qualitative and quantitative research
Conduct of research
Limitations
Chapter summary

Chapter 4 Analysis
Introduction
Case study analysis protocol
Purpose for analysis tool
Guidelines for data collection
Focus inquiries
Case study analysis
Survey Questionnaire [Jaguar]
Summary table
Chapter summary

Chapter 5 Discussion and Evaluation
Introductory overview
Discussion
Jaguar motors UK [Questionnaire survey]
Conclusions
Limitations and recommendations

Chapter 6 References
References

Appendices

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