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Ethical Issue of the KFC Company

论文作者:英语论文网论文属性:课程作业 Coursework登出时间:2014-06-11编辑:hynh1021点击率:10545

论文字数:2764论文编号:org201406111743298339语种:英语 English地区:中国价格:免费论文

关键词:Ethical IssueKFC Company管理KFC策略

摘要:In conclusion, the KFC Company has been an international firm today with its specialty food, and it has thousands of stores spreading over the world. It can say almost all of the customers who have ate the fried chicken which is the specialty of the KFC Company, would be full of praise to it. However, it is not at all perfect such as in the aspects of food safety, environmental problem and advertising honesty.

Ethical Issues in KFC

Introduction
 

With the flourish of the world’s economy, consumers have much more options of food or service than ever before. At the same time, the competition in the market from energy to construction and retail is also becoming fiercer than it's been in decades. How to survive in the competitive market becomes a serious problem,and whether a  company can survive in the strongly competitive marketing or not, is not decided by some traditional factors any more. And with the factors that contribute to the success of one company become various, at the same time the way in which one company increase their competitive ability also become various. As a result, many companies and industries have sought to improve their competitive ability in every way. For example, some companies treat continuous upgrading and improvement of their products or service as their credo, and some other companies fight against their competitors through price war. However, with the using of a variety of marketing tools, the ethical issue has been a serious problem which has been a cause of concern for some time. This essay will firstly discuss the background of the KFC Company, and its ethical issue. Following this, it will give a brief discussion of ethical issue of the KFC Company with Reference to the literature. Finally, it will come to a conclusion of the discussion of the ethical issue, which is also my standpoint on the issue.


Main body


The Background of the KFC Company
 
The KFC Company has a very long history, and it is famous for its chicken food.  As an international company, KFC has already spread all over the world with thousands of stores, though it has a lot of very strong competitors such as McDonald's Corporation, Faircloth Food Services, Inc, Popeyes Chicken and Biscuits. KFC’s specialty is its various forms of fried chicken, and it has two lines of hamburgers, one is the regular chicken sandwiched and the other is its Snackers. In some other places, KFC also serves other types of fast food such as pork ribs or fish. Although KFC have been popular since its establishment, it has some ethical problems. For example, in the process of making fried foods, KFC uses partially hydrogenated oil which has relatively amount of trans fat, which can increase the risk of heart disease.  Although the CSP,    Center for Science in the Public Interest has took action to let KFC in the United States use some other type oil or be sure the customers know trans fat when they buy KFC foods, some other places continue to treat the hydrogenated oil as their first choice. Besides the production of food, the advertising slogans of KFC also have some ethic problems. KFC used “Finger lickin’ good” as its advertising slogans before 2006, and used “Follow your taste” between 2006 and 2010, and “So good” from 2010 to resent today, all of those can be realized from the appendix in the final part of the essay. It can learn that all of KFC’s advertising slogans avoid talking about its nutritional value, which has not given a warning when its customers buy the KFC fast food.  Another issue definitely can not be ignored, that is, animal rights. Just like what Adele Douglass, who was a member of the KFC Animal Welfare Advisory Council, stated that KFC has never ask advic论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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