英语论文网

      本章将介绍背景，问题的定义和本文的目的。这将是通过制定一个研究问题和具体的研究问题进行。

      Introduction This chapter will present the background, problem definition and purpose of this thesis. This will be conducted by formulating a research problem and specific research questions.

      本报告的目的是开发和研究，市场进入战略envizen的便携式电视将在德国是最有利可图的。环境需要探讨如何，当的人，正是在德国销售的便携式电视，为了实现对产品的利润最丰厚的销售。战略计划将包括ENVS业务分析，财务和销售管理。这是一次完成的外部环境也进行了理解和德国市场概述。这将使用的行业分析，竞争分析，分析分销渠道和客户。这将是通过选择ENVS便携式电视德国后会有一段最好的进入策略。

      The objective of this report is to develop and investigate which entry market strategy for Envizen’s Portable TVs would be most profitable in Germany. ENV needs to investigate how, when and to whom exactly to sell the portable TVs in Germany, in an effort to achieve the most profitable sales for the products. The strategic plan will include an analysis of ENVs by operational, financial and sales management. Once this is completed the external environment will be researched to gain an understanding and an overview of the German market. This will be done using the industry analysis, competition analysis, distribution channels and customer analysis. This will then be followed by choosing the best segment for ENVs portable TVs in Germany which will then be followed by an entry strategy.
• Time of implementation
      The best period of the year to launch the portable TVs will be decided. The results of the external analysis will be used to determine the best period of the year to launch the portable TV’s in order to maximize sales. The time frame for the implementation will be two years, which is as from 2013 up until 2015.
Operation and Financial plan
      This chapter will include the operational plan of ENV https://www.51lunwen.org/kaitibaogao/ , which are the steps and responsibilities of implementing the recommendation on the preferred entry strategy. Here, a description of the short-term ways of achieving milestones will be explained. It will also explain how, or what portion of, a strategic plan will be put into operation during a given operational period, in the case of ENV, the plan is based over two fiscal year, that is as from June 2013 until the end of 2015.