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General strategic model commonly used by the company is from two perspectives to gain competitive advantage: the demand side and supply side. The model is low-cost strategy, differentiation strategy and focus strategy. Galanz uses the low-cost strategy.

英语论文低成本战略布局
 Low-cost strategy layout

它的第一个对手相比（日本和韩国的公司），格兰仕由于其低成本会有很大的减少。另一方面，它迅速扩大，生产能力在普通中国家庭的微波产品的知名度。这有助于它在生产中获得规模经济效益；另一方面，它已通过降价和促销活动以增加销售额和市场份额。不断增长的国内市场和相对低廉的成本为格兰仕国际发展的坚实基础。

通过对格兰仕的速度和强大的外国竞争对手在中国市场和国际化的发展，可以得出一个结论，格兰仕采取低成本战略在波特的一般战略模式。它是通过规模经济来获得低成本战略和验证的竞争力。

By examining the Galanz’s pace of development and its strong competition from the foreign rivals in the Chinese market and the internationalization, it can draw a conclusion that Galanz took the low-cost strategy in Porter's general strategy mode. It is through economies of scale to gain the low-cost strategy and verification competitiveness.
Compared with its first opponent (Japanese and Korean companies), Galanz because of its low cost there will be a great cut. On the one hand, it rapidly expanded its production capacity in order to in the ordinary Chinese families for popularity of its microwave products. This helps it to gain economies of scale in production; the other hand, it has been through price cuts and promotions to increase sales and market share. Growing domestic market and relatively low cost have laid a solid foundation for Galanz international development.

在西方的商业惯例，价格战是有效的管理失败导致的一系列后果。在研究中国的大型公司的业务发展，研究人员发现，格兰仕是唯一的公司经常利用低成本战略，赢得了每一次。不像大多数公司的季节采取一次性促销降价的方式，格兰仕是价格战全年使用，进行了大幅度降低价格。研究人员认为，价格战的主要特点有两个。

价格战在低成本战略

 Price war under low-cost strategy
In Western business practices, the price war is considered a failure to effective management and leads a series of consequences. After studying China's large-scale company's business development, the researchers found that Galanz is the only company that frequently takes advantage of low-cost strategy, and wins every time. Unlike most of companies by the season to take one-time promotional price-cutting ways, Galanz is a year-round use of price war and conducts the substantial price reductions. The researchers believe that the price war has two main characteristics.
First, Galanz has a clear goal that is to completely destroy the competitors by price. For example, it can set the price lower than the cost of the opponent, such as the economic benefit of a competitor is in the 800,000 sets of critical points on the scale, it can be worked out in 1.25 million of the price scale and still reaps profit margin, but a rival company's target with the scale of production less than 80 million units, its products will not produce a loss (Zhou, 2005). In such a strong action, Galanz’s opponents gradually eliminated from the Chinese market. Secondly, Galanz frequently slashed prices. Most companies in order to maximize profits, often at the price war will only reduce the price to a level slightly lower t本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。