理想化认知模型视角下公益广告语用预设生成机制研究
论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2016-09-26编辑:lgg点击率:4820
论文字数:38962论文编号:org201609221759059208语种:英语 English地区:中国价格:$ 66
关键词:英语论文范文公益广告语用预设生成机制
摘要:本文是英语论文范文,本文采用实例分析的方法,以中文公益广告为文本对象,对其中的语用预设进行认知研究,从理想化认知模型的视角对其进行分类然后分析不同类型语用预设的生成机制。
Introduction
0.1 Background of the
thesis
The thesis is to focus its study on the generation mechanism of pragmatic presupposition (abbreviated as PP) in public service announcements (abbreviated as PSAs) from the perspective of idealized cognitive models (abbreviated as ICMs), and detailed analysis with concrete examples towards the generation mechanism will be given to each type of PP classified according to ICM. The following reasons can be employed to explain why the above topic is chosen. First, known as a quite common language phenomenon in our daily life, PP always hides in the utterance and needs the hearers to find it out from its cover-ups of different language forms or communicative forms. If the PP of a sentence or a situation is not correctly understood by the hearers, it will cause quite a lot of awful misunderstandings, unnecessary troubles, or even funny jokes. Therefore, in certain situations, such as in PSAs, it is necessary for the designers of them to first of all set PP properly and perfectly, in order to make the public understand and decrease superfluous problems. Similarly, the audience needs to grasp the real and true meaning of the PSAs by studying PP. In this way, PSAs can really exert its function of public service. Second, it is from the perspective of ICM to study PP, and it mainly studies the generation mechanism of PP. Although a large number of theses have studied PP, they mostly study PP in a way from the pragmatic perspective that classifies PP according to its properties and functions or according to the already existing classification classified by Chen Xinren (i.e. the four kinds of PP: fact presupposition, belief presupposition, situation presupposition and behavior presupposition). However, ICM is a new angle from the cognitive perspective, which is a complex structured whole, a gestalt and has four principles or models: propositional models, image-schematic models, metaphoric models and metonymic models. More importantly, the thesis focuses on how different types of PP in PSAs classified by ICM are generated. By exploring the generation mechanism of different types of PP, PP in PSAs can be much more easily handled and really understood by people. Therefore, PP in PSAs can be categorized by these four models in ICM and specific study to the generation mechanism of each type of PP can be carried out.
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0.2 Aims of the Thesis
The thesis aims to provide a specific and theoretical account of the generation mechanism of PP in PSAs by applying the theory of ICMs. It will specifically answer the following tw
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