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理想化认知模型视角下公益广告语用预设生成机制研究

论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2016-09-26编辑:lgg点击率:1362

论文字数:38962论文编号:org201609221759059208语种:英语论文 English地区:中国价格:$ 66

关键词:英语论文范文公益广告语用预设生成机制

摘要:本文是英语论文范文,本文采用实例分析的方法,以中文公益广告为文本对象,对其中的语用预设进行认知研究,从理想化认知模型的视角对其进行分类然后分析不同类型语用预设的生成机制。

Introduction  

0.1 Background of the thesis 
The  thesis  is  to  focus  its  study  on  the  generation  mechanism  of pragmatic  presupposition  (abbreviated  as  PP)  in  public  service announcements  (abbreviated  as  PSAs)  from  the  perspective  of  idealized cognitive  models  (abbreviated  as  ICMs),  and  detailed  analysis  with concrete  examples  towards  the  generation  mechanism  will  be  given  to each  type  of  PP  classified  according  to  ICM.  The  following  reasons  can be employed to explain why the above topic is chosen.  First, known as a quite common language phenomenon in our daily life, PP always hides in the utterance and needs the hearers to find it out from  its  cover-ups  of  different  language  forms  or  communicative  forms. If  the  PP  of  a  sentence  or  a  situation  is  not  correctly  understood  by  the hearers, it will cause quite a lot of awful misunderstandings, unnecessary troubles, or even funny jokes. Therefore, in certain situations, such as in PSAs,  it  is  necessary  for  the  designers  of  them  to  first  of  all  set  PP properly  and  perfectly,  in  order  to  make  the  public  understand  and decrease superfluous problems. Similarly, the audience needs to grasp the real and true meaning of the PSAs by studying PP. In this way, PSAs can really exert its function of public service. Second, it is from the perspective of ICM to study PP, and it mainly studies  the  generation  mechanism  of  PP.  Although  a  large  number  of theses have studied PP, they mostly study PP in a way from the pragmatic perspective that classifies PP according to its properties and functions or according to the already existing classification classified by Chen Xinren (i.e.  the  four  kinds  of  PP:  fact  presupposition,  belief  presupposition, situation presupposition and behavior presupposition). However, ICM is a new angle from the cognitive perspective, which is a complex structured whole, a gestalt and has four principles or models: propositional models, image-schematic  models,  metaphoric  models  and  metonymic  models. More importantly, the thesis focuses on how different types of PP in PSAs classified by ICM are generated. By exploring the generation mechanism of different types of PP, PP in PSAs can be much more easily handled and really understood by people. Therefore, PP in PSAs can be categorized by these four models in ICM and specific study to the generation mechanism of each type of PP can be carried out.  
..........

0.2 Aims of the Thesis 
The  thesis  aims  to  provide  a  specific  and  theoretical  account  of  the generation mechanism of PP in PSAs by applying the theory of ICMs. It will specifically answer the following tw论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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