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Chapter One   Introduction 

1.1 Introduction
As is known to all, the profile in the website of a company is the channel for customers to  get  information  about  the  company.  The  profiles  usually  consist  of  introduction,  values, honors, history, responsibility, etc., which weigh much for a company to present a good image to  the  stakeholders.  Thus,  the  company  profiles  in  the  websites  are  quite  significant, especially  for  those  top  companies  in  the  world.  This  study  tries  to  probe  into  the  generic structures  and  the  communicative  strategies  within  the  company  profiles  in  Fortune  Global 500,  with  an  aim  to  provide  a  new  perspective  for  critical  genre  analysis  in  professional communications.  
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1.2 Rationale of the present study 
There are three major reasons for choosing this topic for studying, namely, the academic significance  of  critical  genre  analysis,  the  importance  of  interdiscursivity,  and  the  fitness  of company profiles for study. All of them will be introduced in the following sections in detail. In  recent  versions  of  professional  genre  analysis,  context  has  assumed  increasingly critical  importance,  thus  we  may  redefine  genre  as  a  configuration  of  text-internal  and text-external factors. The emphasis on text-external properties of genre has brought into focus the  notion  of  interdiscursivity  as  distinct  from  intertextuality,  which  is  primarily  viewed  as appropriation  of  text-internal  resources.  Drawing  evidence  from  a  number  of  professional contexts, Bhatia (2010) explores the nature, function, and the use of interdiscursivity in genre theory,  defining  interdiscursivity  as  a  function  of  appropriation  of  generic  resources  across discursive,  professional  and  cultural  practices,  which,  it  is  claimed,  is  central  to  our understanding  of  the  complexities  of  genres  that  are  typically  employed  in  professional, disciplinary,  and  institutional  communications.  The  concept  of  interdiscursivity,  which  is sometimes subsumed  under intertextuality,  is  not  entirely  new  and  can  be  traced  back  to  the works  of  Bakhtin  (1986),  Candlin  and  Maley  (1997),  Fairclough  (1995a),  Foucault  (1981), Kristeva  (1980),  and  several  others.  However,  these  two  concepts  have  not  been  fully explored  and  sufficiently  本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。