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论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2017-12-07编辑:lgg点击率:9329
论文字数:36521论文编号:org201711301522232757语种:英语 English地区:中国价格:$ 66
摘要:本文是英语论文范文,本文将作者收集到的品牌名语料进行归类,结合概念整合理论的基本框架,运用概念整合理论的概念整合网络,试图对品牌名内部的认知过程进行定性分析和定量分析,以此揭示品牌名的意义形成过程。
As a special linguistic phenomenon, it is apparent that brand names need to befurther analyzed so that consumers can understand the significance of them. As a matterof fact, the cognition of brand names is a two-way understanding process, seeing that itoperates between brand names’ designers and consumers. In the following part, theauthor will choose examples from each type of brand names to reveal true significanceof these brand names. In the analysis, the cognitive operation process of brand nameswill be presented in the blending process of the network model of conceptual blendingtheory, especially by composition, completion and elaboration.Seeing that there is a large number of brand names in this research, the author willfirstly make a quantitative and qualitative analysis of brand names of each type andpresent types of coneptual integration network they belong to. Then, the author willselect some of them in each category to do a detailed analysis. The author chooses 14brand names to do qualitative analysis, seeing that they have more typical andprominent features compared with other brand names of their own types respectively.Besides, these 14 different classifications of brand names belong to different fields, andthey involve different aspects of food and clothing, so they are more representative interms of the scope and fields of brands. As a matter of fact, this is also in line with theone of the purposes of this research, that is, to prove that conceptual blending theoryhave explanatory power to brand names of various types and of different fields, but justcannot give explanation to brand names that belong to a certain field, such as cosmeticbrands or car brands.
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