概念整合视域下品牌名的认知分析 [4]
论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2017-12-07编辑:lgg点击率:9330
论文字数:36521论文编号:org201711301522232757语种:英语 English地区:中国价格:$ 66
关键词:英语论文范文概念整合意义建构过程概念整合网络
摘要:本文是英语论文范文,本文将作者收集到的品牌名语料进行归类,结合概念整合理论的基本框架,运用概念整合理论的概念整合网络,试图对品牌名内部的认知过程进行定性分析和定量分析,以此揭示品牌名的意义形成过程。
angle of the conceptualblending theory to uncover the cognitive operation process of brand names. Firstly,research background, research object, research method and author’s expected researchresults have been mentioned. Then, the history of development of brand names andconceptual blending theory have been reviewed, and the study focus also has beendiscussed. Next, key concepts and elements about conceptual blending theory have beenretrospected. Based on the collection and classification of brand names as well as theresearch methodology, the author has analyzed brand names with the conceptualblending theory. In the process of research procedure, the author has analyzed anduncovered meaning construction process of brand names by revealing cognitiveoperation process of them from the perspective of conceptual blending theory.Through analysis, it has been proved that conceptual blending theory can be usedto analyze brand names by deconstructing meaning construction processes of themthrough the network model of conceptual blending. What’s more, the author has foundthat conceptual blending theory cannot be employed to expound all brand names. Inessence, there is no theory that can account for all linguistic phenomena, otherwise therewill be no kinds of linguistic theories. Thus, the present research is expected to befurtherly explored from several aspects, which will give deeper enlightenment ofconcerning areas of this study:First and foremost, this research is merely a tentative study of the cognitiveoperation process of brand names with conceptual blending theory. With regard to thelimitation of time and space, the author has collected 220 brand names, and then haschosen 14 of them to do the quantative and qualitative analysis. Since these examplescannot represent all of brand names, an increasing number of brand names are expected to be studied with the integration networks of conceptual blending theory to ulteriorlyprove its explanatory power to brand names in future researches.Secondly, although there are usually four mental spaces in the integration networkof conceptual blending theory, more spaces are able to be included in the multiplenetworks, the conceptual blending process of which are more complicated than those ofthe basic four types of network models. Thus, it is supposed to be analyzed in furtherstudy.Thirdly, some aspects and fields are also not involved in the research of brandnames with conceptual blending theory, such as translation, sociology and so on. Hence,the author expects that this research can bring some enlightenment for further studies.That’s to say, conceptual blending theory can be combined with other linguistic theories(such as translation and pragmatics) or some other theories (such as marketing andsociology) to analyze brand names or other linguistic phenomena, so as to provide moreangles for researches of brand names and for other linguistic researches. Additionally,more linguistic theories are supposed to be applied to the study of brand names so as toenrich the research findings of brand names and prove the explanatory power of thoselinguistic theories.All in all, there is room for improvement in future research.
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