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  [essays and dissertation][Business Subjects][strategy]Strategic Management Report论文



论文编号: lw200801201251422957
论文属性: Courswork
论文语言:English
论文国家:Australia
登出日期: 2008-01-20  
字数: 3211
源程序: 无
价格: 150
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Abstract
The strategic management theory sprigged up in the United States of America from the 1970’s, influenced by America strategic management scientist Michael E. Porter. This report brief reviews the fundamental theory of the strategic management theory in analyzing Dongfeng Shenlong Company as a case. First introduce the company and its objectives; then make macro environment factors analysis and SWOT analysis; at last give out the strategies of the company.

Table of Contents
Abstract I
1.0 Introduction 3
2.0 Overview of the Company 3
3.0 Mission and Objectives 7
4.0 Macro Environment Factors Analysis 7
5.0 SWOT 10
5.1Strength 10
5.2 Weakness 11
6.0 Strategies 12
6.1 Global level 12
6.2 Corporation Level 13
6.3 Business Level 13
6.4 Function Level Strategy 14
Conclusion 15
Reference 16
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