(1) Discuss the development of Cadbury Schweppes PLC in recent years and evaluate its current competitive position.
1. Introduction
Cadbury Schweppes Plc is an international company, the main production; promotion and distribution are confectionery and beverage products. The company has its headquarters in London UK, it has a total of more than 36,000 employees in the world. The history of Corporation Cadbury can be traced back to 200 years ago. John Cadbury started sales of tea and coffee in 1824 in Birmingham, England, and in a few short years he had turned cocoa and chocolate into the company's leading products. The history of Cadbury and Schweppes companies announced the merger in 1969, since when it has begun implement its global development strategy plans that are beneficial for becoming the global company. After nearly 200 years of development, Cadbury Schweppes Plc has been the third largest soft drink company; they have their own bottling plants in 10 countries and its cooperation plant in China has a large number of loyal customers, and they has made the local enterprise business license and distribution contract in 21 countries.
As a leading global confectioner, Cadbury Schweppes is also the world's third soft-drink producer, after the PepsiCo. Its beverage brands are sold mainly in North America and Western Europe and include 7 UP (US only), A&W Root Beer, Canada Dry, Dr Pepper, and Hawaiian Punch. It also makes Mott's apple products and Clamato juice. The英语论文网 【http://www.51lunwen.org】 company's confections make it the world's largest candy maker by market share. Along with the famous Cadbury Crime Egg, its candy brands include Tremor and Bassett. Cadbury Schweppes' gum brands include Bubbas, Trident, and Dentyne. Cadbury Schweppes' US candy brands -- which include Cadbury, Peter Paul, and York -- are licensed to the Hershey Company. Subsidiary Cadbury Schweppes represents about 25% of company sales. Cadbury's UK division, Cadbury Trueborn Bassett, has one of the strongest confectionery brands in Dairy Milk. In other countries, the firm markets its powerful Cadbury name with regional brands. Its purchase of Pfizer’s consumer business, Adams, brought with it Bulbaceous, Chiclets, Dentyne, Halls, and Trident to the company's roster.
2. The development of Cadbury Schweppes PLC in recent years
2.1 The begin foundation of the Cadbury Schweppes
2.2. The expanding stage of the Cadbury Schweppes
2.3. The new development of the Cadbury Schweppes
3. The evaluation the current competitive position of the Cadbury Schweppes
3.1 The present operation of the Cadbury Schweppes
3.2. The strategy of the Cadbury Schweppes
3.3. The product quality of the Cadbury Schweppes
3.4. The management of the Cadbury Schweppes
1. SWOT analysis
-The smart management of the Cadbury
-Beverage Boost strategies of the Cadbury
-The thinking Local strategy of the Cadbury
2. TOWS analysis
3. PEST analysis
Reference
Business Week.com, 06/08/2006, “Too Much Candy: IT Glitch Co
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