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Performance, Planning & Decision Making Module-Alternative Assignment 2 on Mikes Bikes

论文作者:51lunwen论文属性:课程作业 Coursework登出时间:2007-06-14编辑:点击率:2976

论文字数:6414论文编号:org200706141502009424语种:英语 English地区:英国价格:$ 33

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Performance, Planning & Decision Making Module Alternative Assignment 2 on Mikes Bikes Executive Summary Real Cool Cycles is the kind of company that was built from nothing and attempted to maximize economic benefits to the community by producing bike-the “Rock Hopper”: In Erehown, where Real Cool Cycles is located, there are two segments to this market: the low cost Leisure segment and the higher cost Adventurer segment. Recently, since imports catered for demand in the Leisure segment, the government banned the importing of bicycles and bicycle components from other countries in both segments except for the low cost leisure segment where a number of bicycles and components were being produced very cost effectively by some third world countries. The government initiated stage two of its master plan. A prohibitive import duty was imposed effectively killing demand for cheap third world imports and leaving both segments available to the local manufacturers. With this change to the bicycle market, the government decided also to privatize the manufacturing companies. Investors who were able to spot a good opportunity and cheap resources snapped up the firms. This report is a review of the operation of the development strategies. This report helped in gaining a deeper understanding of the whole management process and the performance accordingly. In order to be effective in strategic management, it is necessary to have the ability to analyze both external and internal business environments to assess the current position of the company within the marketplace, and to identify the core competencies of the organization because only in that way can the organization carry out a logical decision-making process to plan for the future in achieving sustainable competitive advantage. Table of Contents Executive Summary 1 1. Introduction 2 2. Situation Analysis 4 2.1 Internal Analysis 4 2.2 External Analysis 5 2.3 Competition 7 3. Goals and Marketing Objectives 7 4. Marketing Strategies 8 4.1Recommended Strategic Options 8 4.2 Target Market 12 4.3 Marketing Mix 13 4.4 Action Plan 16 4.5 Implementation, Controls, and Evaluation 18 5. Financial Projections and Budget 20 5.1 Marketing Budget 20 5.2 Estimates Revenues and Profits (Losses) 20 6. Reflection of the implementation of strategies 21 7. Conclusion 22 References 22 Appendix 1 Background of Real Cool Cycles 24 Appendix 2: SWOT Analyses 24 Appendix 3: Porter’s Five Forces Model for the Competitive Environment 26 Appendix 4: Real Cool Cycles Financial Analysis 27 Appendix 5: Optional Strategies 32 Appendix 6: Competitor Checklist 33 Appendix 7: PEST Analysis 35 论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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