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The forces of globalization and Media upon the forms and developments of contemporary Chinese themed environments CONTENTS ACKNOWLEDGEMENTS 1 TABLES AND FIGURES 4 INTRODUCTION 5 LITERATURE REVIEW 8 Signs in Early Ancient Society 8 l Natural Codes, and the Innate Symbol-producing Ability of Human Being 8 l The Ancient City 10 Understanding Contemporary Themed Environments 11 l Development of themed cities in capitalist countries 11 l Understanding Themed Environment 11 l Production in Consumption 12 l Understanding Signs and Symbols 14 l The Role of Symbols or Themes in the Circuit of Capital 16 l The power of globalization-Different function of symbolic signs in both historical view and contemporary commercial themed society and its impact to China’s society 18 METHODOLOGY 22 Chapter 1 23 Going into a Global Themed Sphere, from Signs to Symbols: The Transformation of China from Socialist Microeconomics into a Global Consumer Culture and the Importance of the Role of Media in this Process 23 1.1 Political Power, the Way of ‘Socialism with Chinese Characteristics’: The Milestone of Chinese Society from Collective Economy to a Diversified Economy, which is the Start of Themed Commercial Culture in China 24 1.2 Media, the Connection between Chinese Society and Global Economy: Media Industry Reform, Free Flow of Information and the Ideology of Market-Oriented 27 1.3 Emergence of Commercial advertising: The Increasing Trend of Symbolic Signs in Commercial Use in China Due to Western Influence 29 1.4 Force of Globalization, From the Kong-Tai Culture to Western Consumer View: Chinese People’s Involvement in Global Consumer Cultural Sphere 32 1.5 Marketing Practices 34 Chapter 2 35 Hybridization, Global Form but with Chinese Characteristics: Status of Chinese Contemporary Themed Culture and Themed Environment 35 2.1 The Themed Restaurant 37 2.1.1 Disseminator of Western Commercial Strategies: McDonald’s and KFC are Set Up in China, Which Leads to the ‘Signs War’ in China’s Market 38 2.1.2 Chinese home-made Themed Restaurants 41 l Old Classic Brand 42 l Chinese Traditional Food within Chain Management 43 2.2 The Theme park ………………………………………………………………………46 CASE STUDY 48 Shenzhen Splendid China and China folk & culture village: the commercial value of oriental culture 48 l Build Themed Environment of the Park 48 l Ancient Chinese signs are used commercially 50 l The Social and Cultural Function of the Park 51 l Visitors to the Park 52 l Marketing Success of the Park 53 CONCLUSION 55 Reference 60 APPENDIX I 66 APPENDIX II 67 TABLES AND FIGURES Tables Table 1 People’s Republic of China’s Nominal Gross Domestic Product (GDP) Between 1952 and 2005…………………………………25 Table 2 Growth of Chinese Television Advertising Turnover and Total Advertising Turnover…………………………………………..31 Table 3 Tourists’ Composing in 2005 and 2006 in Shenzhen Splendid China and China Folk Culture Villages……………53 Table 4 Regional Distributing of International Tourists of Shenzhen Splendid China and China Folk Culture Villages……………53 Table 5 Regional Distributing of National Tourists of Shenzhen Splendid China and China Folk Culture Villages……………53 Figures Figure 1 Relationship between Thought or Reference, Symbol and Referent…….14 Figure 2 Mao’s Party-press System & Market-based Party-press System………...28 INTRODUCTION Signs，have been used as a radica本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。