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 论文编号：
org200805261155101695 |
| 论文属性：
thesis |
| 论文语言：English |
| 论文国家：U.K. |
| 登出日期： 2008-05-26 |
| 字数： 16668 |
| 源程序：
无 |
| 价格：
300 |
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| 论文大纲，目录 |
| 关键词搜索：globalization contemporary Chinese themed environments |
The forces of globalization and media upon the forms and developments of contemporary Chinese themed environments
CONTENTS
ACKNOWLEDGEMENTS 1
TABLES AND FIGURES 4
INTRODUCTION 5
LITERATURE REVIEW 8
Signs in Early Ancient Society 8
l Natural Codes, and the Innate Symbol-producing Ability of Human Being 8
l The Ancient City 10
Understanding Contemporary Themed Environments 11
l Development of themed cities in capitalist countries 11
l Understanding Themed Environment 11
l Production in Consumption 12
l Understanding Signs and Symbols 14
l The Role of Symbols or Themes in the Circuit of Capital 16
l The power of globalization-Different function of symbolic signs in both historical view and contemporary commercial themed society and its impact to China’s society 18
METHODOLOGY 22
Chapter 1 23
Going into a Global Themed Sphere, from Signs to Symbols: The Transformation of China from Socialist Microeconomics into a Global Consumer Culture and the Importance of the Role of Media in this Process 23
1.1 Political Power, the Way of ‘Socialism with Chinese Characteristics’: The Milestone of Chinese Society from Collective Economy to a Diversified Economy, which is the Start of Themed Commercial Culture in China 24
1.2 Media, the Connection between Chinese Society and Global Economy: Media Industry Reform, Free Flow of Information and the Ideology of Market-Oriented 27
1.3 Emergence of Commercial Advertising: The Increasing Trend of Symbolic Signs in Commerci英语论文网 【http://www.51lunwen.org】al Use in China Due to Western Influence 29
1.4 Force of Globalization, From the Kong-Tai Culture to Western Consumer View: Chinese People’s Involvement in Global Consumer Cultural Sphere 32
1.5 Marketing Practices 34
Chapter 2 35
Hybridization, Global Form but with Chinese Characteristics: Status of Chinese Contemporary Themed Culture and Themed Environment 35
2.1 The Themed Restaurant 37
2.1.1 Disseminator of Western Commercial Strategies: McDonald’s and KFC are Set Up in China, Which Leads to the ‘Signs War’ in China’s Market 38
2.1.2 Chinese home-made Themed Restaurants 41
l Old Classic Brand 42
l Chinese Traditional Food within Chain Management 43
2.2 The Theme park ………………………………………………………………………46
CASE STUDY 48
Shenzhen Splendid China and China folk & culture village: the commercial value of oriental culture 48
l Build Themed Environment of the Park 48
l Ancient Chinese signs are used commercially 50
l The Social and Cultural Function of the Park 51
l Visitors to the Park 52
l Marketing Success of the Park 53
CONCLUSION 55
REFERENCE 60
APPENDIX I 66
APPENDIX II 67
TABLES AND FIGURES
Tables
Table 1 People’s Republic of China’s Nominal Gross Domestic
Product (GDP) Between 1952 and 2005…………………………………25
Table 2 Growth of Chinese Television Advertising Turnover
and Total Advertising Turnover…………………………………………..31
Table 3 Tourists’ Composing in 2005 and 2006 in
Shenzhen Splendid China and China Folk Culture Vill
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