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Abstract
There is no doubt about that there are many key factors effecting on the success of small and medium strategic alliance in Chinese local market (For example, Tai Zi Company cooperates with its partners in order to boost their market share and protect the local market) Regarding the influence of globalization and the financial crisis, there are an increasing number of small and medium enterprises who wish to form a strategic alliance and begin to understand the importance of the strategic alliance, China had joined WTO and has been competing with the foreign multinational enterprises Based on the quantitative analysis, we can use model to analysis these data According to本论文由英语论文网www.51lunwen.org整理提供 literature review, this research found influence of the key factors influencing in strategic alliance and the main risk of strategic alliance Therefore, this research can help the small and medium enterprises design the methods and strategies to supervise the strategic alliance when they try to establish a small or medium strategic alliance in Chinese local market
Table of Contents
1 Introduction
12 Influence of economic crisis
13 Background of the research
14 The objective of the research
2 Literature review
21 Introduction
22 Definition of strategic alliance
23 Reasons for strategic alliance
24 Benefits of strategic alliance
25 General information on dairy industry in china
26 Types of strategic alliance
27 Stages of Alliance Formation
28 Importance of partner selection
281 Commitment and trust in strategic alliance
282 The importance of commitment and trust
29 Alliance risk
291 Risks in managing alliance resource
292 Risk in different stages of alliance management
293 Guidelines for Managing Risks
210 Managing risks of choosing partners
2101 Managing risks of flexibility
2102 Managing risks of collaboration
2103 Managing the risks in planning for the future
211 Management structure
3 methodology
31 Introduction
32 Choice of approach
33 Research philosophy
331 Epistemology
332 Positivism
333 Interpretivism31
34 Strategy of research methodology32
35 Data collection32
351 Secondary data33
3511 Advantage of secondary resources33
352 Primary data33
3521 Advantage of primary data34
36 Data analysis34
361 Quantitative analysis35
37 Questionnaire35
38 Conclusion36
4 Finding and analysis on primary research38
41 Introduction39
42 Results of respondents general information40
421 Gender and age40
422 The form of ownership of enterprises41
43 reason for choose strategic alliance and form of strategic alliance41
431 Join or establish strategic alliance before41
432 Motivation of strategic alliance42
433 Common form of strategic alliance in Chinese small and medium enterprises43
44 partner selection and situation of trust43
441 Standard to select the strategic alliance partner43
442 Assess the trust situation of strategic alliance in the two side44
45 condition of strategic alliance44
451 Strategic alliance achievement44
452 Evaluate investment of human resource, technology and resource in strategic alliance45
453 Evaluate the situation of cooperation46
46 evaluate the risk in the strategic alliance and the solution of risk
461 Risk in the strategic alliance46
462 Evaluate the study situation of strategic alliance47
463 The method of solve the problem and conflict48
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