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宜家成功在中式家具:IKEA SUCCESS IN CHINESE FURNITURE

论文作者:留学生论文论文属性:案例分析 Case Study登出时间:2011-02-12编辑:anterran点击率:6924

论文字数:3215论文编号:org201102120919011744语种:英语 English地区:法国价格:免费论文

附件:20110212091934727.pdf

关键词:IKEA SUCCESSCHINESE FURNITUREnet income

rural per capita net income rose by 4.3 percent in real terms.
(https://www.china.org.cn/english/features/China2004/107000.htm)
In the past three decades,Chinese people’s living standard improved greatly with thegrowth of the national economy.Almost every Chinese have 代写留学生论文benefited from a rise inincome levels and living standards.Per-capita income of urban families rose from343.4 Yuan in 1978 to 5160.3 Yuan in 1997,nearly 20-fold increase in less than 20years.The Chinese peasants achieved as a whole a four times increase in their income.
In 1978,they had only a per-capita income of 134 Yuan.When it came to 1997,thefigure grew to a per-capita average of 2090 Yuan.
(https://english.peopledaily.com.cn/199812/09/index.htm)
The Figure 1 shows the gross domestic products raise condition from 1978 to 2003.
(https://www.china.org.cn/english/features/China2004/107000.htm)
Nowadays,China’s economic trend is better and better.China has become a huge FDI(Foreign Direct Investment)market.There is more than 13 billion population with thepositive economic development.For many multinational enterprises,it means to get9they are likely to be higher-quality data than could be obtained by collecting your own.
(Saunders 2000,244.)
2.CHINESE FURNITURE MARKET
2.1 Overview
China has enjoyed 20 years of rapid economic development ever since it opened itsdoors to the wider international market.In particular,the furniture industry has madevigorous and considerable progress,and the country is fast becoming an importantexport base and a world-class location for setting up furniture factories.Due to the
economic reformation in China from 1978,Chinese furniture Marketing expands veryfast.In 1978,the production value of Chinese furniture industry is only 13 billions,in1998,the production value increases to 870 billions,in 2004,it gets to 2650 billions.The furniture retailer value represents 110.6 billions that increases 13.3%compare
with last year.China's furniture industry is fast becoming an important export baseand a world-class location for setting up furniture factories.But its furniture industryis neither homogeneous nor easy to understand;Chinese consumer expectations andpurchasing behaviors have marked regional variations.Although the industry is fast
attracting foreign investors,business entry into China's marketis,however,a slightly
complicated process.(https://www.ocn.com.cn/reports/2006058jiaju.htm)
In recent years,China has become the main furniture manufacturing base in the world.Wooden furniture occupies the major part of furniture products,followed by metalfurniture,while rattan furniture and plastic furniture takes up only a few in China.Asurvey made by National Bureau of Quality Control and Quarantine shows that onethird of wood furniture has quality problem;large-scale enterprises enjoy acomparatively good reputation as to the quality of their furniture products,while the
products from medium or small-scale enterprises have many quality problems.It isnot optimistic in terms of environmental protection quality of the furniture.The issue10of environmental protection index,such as the excess release quota of formaldehyde
of man-made panels,seriously affects the quality of our country's furniture products.Just as people are paying more attention to Green Consumingthe sense of greenproducts in furniture industry is gradually enhanced.Product design is one of theweak points in China furniture industry.T论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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