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摘要：本留学生市场营销分析论文以制造业领域的大规模定制作为一种新的先进制造模式，试图探讨在家具行业的大规模定制的具体情况，通过比较，并结合在Shermag和宜家这一战略的成功实施具有什么是机遇和对家具行业的前面提到的挑战，手段，而付诸实践的大规模定制。本文通过文档，网络在线等问卷进行了检查，并在研究过程中进行了SWOT分析。留学生论文网有着11年代写留学生论文经验，有专业代写留学生市场营销论文，市场营销分析论文的硕博专家团队220人。联系方式：13917206902.

企业之间的竞争越来越激烈，而竞争的焦点所在的越来越多，对如何更好地满足了客户的同时不断多样化和个性化的竞争？留学生市场营销分析论文A study on the challenges and opportunities of the mass customization in the furniture industry

Abstract

Nowadays, with the increasingly highly developed economy, the competition between enterprises is getting more and more fierce, and the focus of the competition lies more and more on how to better meet the ever diversified and personalized needs of customers with in a while. As a result of which, launching large-scale production for the dynamic and changing market via personalized products of high quality and low cost has already been an indispensable approach to revitalize the manufacturing industry. Mass customization, as a new advanced manufacturing mode, is fixed with the characteristics of personalized and large-scale manufacturing, as well as lower cost and higher efficiency. This mode can be better to be adapted to the dynamic and changing market environment. This paper attempts to examine the concrete situation of mass customization in the furniture industry, by means of comparing and combining the successful implementation of this strategy in Shermag and IKEA, with the Reference to what are the opportunities and challenge in front of the furniture industry while putting mass customization into practice. Documents and online publications, questionnaire was examined and undertook in the researching process, and SWOT was applied in the comparison between the utility of mass customization in Shermag and IKEA. Moreover, the Long Tail theory was also applied in the analysis of the marketing strategy of IKEA. The findings suggest that in the increasingly fierce competition, the newly-emerged marketing strategy should be adopted to promote the effectiveness and efficiency of manufacturing so as to push forward the economy.

Table of Contents
Chapter 1 Introduction.........................................................................................................5
1.1 Research background.....................................................................................................5
1.2 Research motivation and objective................................................................................6
1.2.1 The advantages of mass customization for furniture industry........................6
1.2.2 The disadvantages of mass customization for furniture industry...................8
1.2.3 The research motivation and research objective........................................................8
1.3 Brief outline and chapter content..................................................................................8
Chapter 2 Literature review.................................................................................................9
2.1 The mechanism of mass customization.........................................................................9
2.1.1 Concept and definitions.............................................................................................9
2.1.2 Different types of mass customization......................................................................10
2.1.3 Success factors of mass customization....................................................................10
2.1.4 Limits of mass customization..................................................................................13
2.2 Mass customization in other industries.....................................本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。